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Whole Foods Market Is Implementing a Comprehensive, Science-Based Sustainability-Ratings Program for Wild-Caught Seafood
Fully produced report in MP3 format:
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(109 seconds)
-- How Will You Use This Story? --
(OPEN):
THE UNITED NATIONS REPORTS THAT 80-PERCENT OF GLOBAL
FISHERIES ARE FULLY EXPLOITED, OVERFISHED, OR DEPLETED.
WHOLE FOODS MARKET IS WORKING TO REVERSE THIS TREND--BY BECOMING
THE FIRST RETAILER TO IMPLEMENT A COMPREHENSIVE, SCIENCE-BASED
SUSTAINABILITY-RATINGS PROGRAM, FOR WILD-CAUGHT SEAFOOD. IT WILL
ALSO END SALES OF ALL "RED-RATED" SPECIES, BY EARTH DAY 2013.
USING COLOR-CODED SUSTAINABILITY-RATINGS FROM ITS PARTNERS--BLUE
OCEAN INSTITUTE, AND THE MONTEREY BAY AQUARIUM--CONSUMERS
CAN NOW MAKE MORE-INFORMED CHOICES ABOUT THEIR SEAFOOD: THE NEW
SUSTAINABILITY-RATINGS PROGRAM EXPANDS UPON THE PARTNERSHIP THAT WHOLE
FOODS MARKET HAS HAD WITH THE MARINE STEWARDSHIP COUNCIL
SINCE 19-99--AND THE NEW RATINGS APPLY ONLY TO NON-M-S-C-CERTIFIED
FISH. BLUE OCEAN INSTITUTE FOUNDER, DOCTOR CARL SAFINA,
HAS MORE...
(SAFINA):
"WE'RE DELIGHTED TO PARTNER WITH WHOLE FOODS
MARKET--AND TO HELP THE COMPANY EXPAND ITS COMMITMENT TO OFFER ITS
CUSTOMERS SEAFOOD FROM SUSTAINABLE SOURCES. OUR RANKINGS REPRESENT
AUTHORITATIVE SCIENCE THAT EXAMINES THE KEY FACTORS AFFECTING THE HEALTH
OF OCEAN-POPULATIONS. THEY ALSO REPRESENT INFORMATION THAT
CONSUMERS CAN UNDERSTAND AND TRUST. OUR PARTNERSHIP WITH WHOLE
FOODS MARKET EMPOWERS SEAFOOD-LOVERS WITH THE TOOLS THAT THEY
NEED--WHERE THEY NEED THEM--IN ORDER TO MAKE INFORMED CHOICES ON BEHALF
OF OCEAN-FRIENDLY SEAFOOD. THE COLOR-CODED RATING-SYSTEM EMPOWERS
SHOPPERS, BUYERS, FISHERMEN, AND FISHERY-MANAGERS TO MAKE SMART
DECISIONS THAT MOVE US ALL IN THE DIRECTION OF GREATER
SUSTAINABILITY."
(CLOSE):
A GREEN RATING MEANS THAT THE SPECIES IS RELATIVELY ABUNDANT, AND
IS CAUGHT IN ENVIRONMENTALLY FRIENDLY WAYS. A YELLOW RATING
SIGNIFIES THAT SOME CONCERNS EXIST WITH THE SPECIES' STATUS OR
CATCH-METHODS. AND, A RED RATING MEANS THAT, FOR NOW, THE
SPECIES IS SUFFERING FROM OVERFISHING--OR THAT CURRENT FISHING-METHODS
HARM OTHER MARINE-LIFE OR -HABITATS. FOR MORE INFORMATION ON THE
RATINGS, VISIT
"WHOLE-FOODS-MARKET"-DOT-COM.
