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Whole Foods Market Is Implementing a Comprehensive, Science-Based Sustainability-Ratings Program for Wild-Caught Seafood


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(OPEN):
THE UNITED NATIONS REPORTS THAT 80-PERCENT OF GLOBAL FISHERIES ARE FULLY EXPLOITED, OVERFISHED, OR DEPLETED.  WHOLE FOODS MARKET IS WORKING TO REVERSE THIS TREND--BY BECOMING THE FIRST RETAILER TO IMPLEMENT A COMPREHENSIVE, SCIENCE-BASED SUSTAINABILITY-RATINGS PROGRAM, FOR WILD-CAUGHT SEAFOOD.  IT WILL ALSO END SALES OF ALL "RED-RATED" SPECIES, BY EARTH DAY 2013.  USING COLOR-CODED SUSTAINABILITY-RATINGS FROM ITS PARTNERS--BLUE OCEAN INSTITUTE, AND THE MONTEREY BAY AQUARIUM--CONSUMERS CAN NOW MAKE MORE-INFORMED CHOICES ABOUT THEIR SEAFOOD:  THE NEW SUSTAINABILITY-RATINGS PROGRAM EXPANDS UPON THE PARTNERSHIP THAT WHOLE FOODS MARKET HAS HAD WITH THE MARINE STEWARDSHIP COUNCIL SINCE 19-99--AND THE NEW RATINGS APPLY ONLY TO NON-M-S-C-CERTIFIED FISH.  BLUE OCEAN INSTITUTE FOUNDER, DOCTOR CARL SAFINA, HAS MORE...

(SAFINA):
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WE'RE DELIGHTED TO PARTNER WITH WHOLE FOODS MARKET--AND TO HELP THE COMPANY EXPAND ITS COMMITMENT TO OFFER ITS CUSTOMERS SEAFOOD FROM SUSTAINABLE SOURCES.  OUR RANKINGS REPRESENT AUTHORITATIVE SCIENCE THAT EXAMINES THE KEY FACTORS AFFECTING THE HEALTH OF OCEAN-POPULATIONS.  THEY ALSO REPRESENT INFORMATION THAT CONSUMERS CAN UNDERSTAND AND TRUST.  OUR PARTNERSHIP WITH WHOLE FOODS MARKET EMPOWERS SEAFOOD-LOVERS WITH THE TOOLS THAT THEY NEED--WHERE THEY NEED THEM--IN ORDER TO MAKE INFORMED CHOICES ON BEHALF OF OCEAN-FRIENDLY SEAFOOD.  THE COLOR-CODED RATING-SYSTEM EMPOWERS SHOPPERS, BUYERS, FISHERMEN, AND FISHERY-MANAGERS TO MAKE SMART DECISIONS THAT MOVE US ALL IN THE DIRECTION OF GREATER SUSTAINABILITY.
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(CLOSE):
A GREEN RATING MEANS THAT THE SPECIES IS RELATIVELY ABUNDANT, AND IS CAUGHT IN ENVIRONMENTALLY FRIENDLY WAYS.  A YELLOW RATING SIGNIFIES THAT SOME CONCERNS EXIST WITH THE SPECIES' STATUS OR CATCH-METHODS.  AND, A RED RATING MEANS THAT, FOR NOW, THE SPECIES IS SUFFERING FROM OVERFISHING--OR THAT CURRENT FISHING-METHODS HARM OTHER MARINE-LIFE OR -HABITATS.  FOR MORE INFORMATION ON THE RATINGS, VISIT "WHOLE-FOODS-MARKET"-DOT-COM.



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