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Thanks to 'Deep Rollbacks', Americans This Summer Will Be Saving Millions on Their Groceries


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(OPEN):
AMERICAN FAMILIES ARE STILL FEELING THE IMPACT OF THE RECESSION:  ACCORDING TO A RECENT GREENFIELD ONLINE SURVEY, THREE-QUARTERS OF MOMS CONTINUE TO LOOK FOR WAYS TO STRETCH THEIR DOLLAR--WHILE 78-PERCENT SAY THAT SAVING MONEY ON BASIC ITEMS, AND EVERYDAY PURCHASES, IS CRITICAL.  WALMART EXPECTS TO SAVE AMERICAN FAMILIES MORE THAN 700-MILLION DOLLARS, ACROSS ALL GROCERY-CATEGORIES, THIS SUMMER.  THESE INCLUDE "DEEP ROLLBACKS" ON 22 FAVORITE FOODS AND EVERYDAY ESSENTIALS.  THE "DEEP ROLLBACKS" MARK THE MOST-SIGNIFICANT "ROLLBACKS" IN THE COMPANY'S HISTORY.  STEVE BRATSPIES [AS IN "BAT" AND "PEAS" OR "SPEED"]--WALMART'S SENIOR VICE-PRESIDENT OF DRY GROCERY--EXPLAINS...

(BRATSPIES):
"WHEN WE TALK ABOUT THIS BASKET OF 'DEEP ROLLBACKS', WE'RE TALKING ABOUT AN AVERAGE SAVINGS OF MORE THAN 30-PERCENT, OFF OUR EVERYDAY LOW PRICES.  WE KNOW [THAT] MOMS TODAY ARE BUDGET-CONSCIOUS SHOPPERS--AND [THAT] THEY PLAN TO STAY THAT WAY, FOR QUITE SOME TIME.  SO, WE'RE REINFORCING OUR COMMITMENT TO OFFER THE LOWEST PRICES POSSIBLE.
"

(CLOSE):
FOR MORE INFORMATION, VISIT W-W-W-DOT-"WALMART"-DOT-COM-SLASH-"ROLLBACKS"; THAT'S W-W-W-DOT-"WALMART"-DOT-COM-SLASH-"ROLLBACKS".



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