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Thanks to 'Deep Rollbacks', Americans This Summer Will Be Saving Millions on Their Groceries
Fully produced report in MP3 format:
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(60 seconds)
-- How Will You Use This Story? --
(OPEN):
AMERICAN FAMILIES ARE STILL FEELING THE IMPACT OF THE RECESSION:
ACCORDING TO A RECENT GREENFIELD ONLINE SURVEY,
THREE-QUARTERS OF MOMS CONTINUE TO LOOK FOR WAYS TO STRETCH THEIR
DOLLAR--WHILE 78-PERCENT SAY THAT SAVING MONEY ON BASIC ITEMS, AND
EVERYDAY PURCHASES, IS CRITICAL. WALMART EXPECTS TO
SAVE AMERICAN FAMILIES MORE THAN 700-MILLION DOLLARS, ACROSS ALL
GROCERY-CATEGORIES, THIS SUMMER. THESE INCLUDE "DEEP ROLLBACKS" ON
22 FAVORITE FOODS AND EVERYDAY ESSENTIALS. THE "DEEP ROLLBACKS"
MARK THE MOST-SIGNIFICANT "ROLLBACKS" IN THE COMPANY'S HISTORY.
STEVE BRATSPIES [AS IN "BAT" AND "PEAS" OR "SPEED"]--WALMART'S
SENIOR VICE-PRESIDENT OF DRY GROCERY--EXPLAINS...
(BRATSPIES):
"WHEN WE TALK ABOUT THIS BASKET OF 'DEEP ROLLBACKS', WE'RE TALKING
ABOUT AN AVERAGE SAVINGS OF MORE THAN 30-PERCENT, OFF OUR EVERYDAY LOW
PRICES. WE KNOW [THAT] MOMS TODAY ARE BUDGET-CONSCIOUS
SHOPPERS--AND [THAT] THEY PLAN TO STAY THAT WAY, FOR QUITE SOME TIME.
SO, WE'RE REINFORCING OUR COMMITMENT TO OFFER THE LOWEST PRICES
POSSIBLE."
(CLOSE):
FOR MORE INFORMATION, VISIT
W-W-W-DOT-"WALMART"-DOT-COM-SLASH-"ROLLBACKS"; THAT'S
W-W-W-DOT-"WALMART"-DOT-COM-SLASH-"ROLLBACKS".
