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Life-Insurance Ownership Is Lagging--Especially among Millennials
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(46 seconds)
-- How Will You Use This Story? --
(OPEN):
SEPTEMBER IS "LIFE-INSURANCE AWARENESS
MONTH". AND, ACCORDING TO KIM KAUFMAN FROM "STATE
FARM", MOST AMERICANS STILL SEE A NEED FOR LIFE-INSURANCE--EVEN THOUGH OWNERSHIP IS LAGGING, ESPECIALLY AMONG
"MILLENNIALS"...
(KAUFMAN):
"ACCORDING TO THE LATEST
'INSURANCE BAROMETER'-STUDY, 66-PERCENT OF AMERICAN ADULTS SAY THAT THEY
NEED LIFE-INSURANCE--BUT ONLY 57-PERCENT ACTUALLY HAVE IT.
THAT NINE-PERCENT GAP REPRESENTS 23-MILLION PEOPLE. WHAT'S MORE, TWO-IN-FIVE
'MILLENNIALS' WISH THAT THEIR SPOUSE OR PARTNER WOULD BUY MORE LIFE-INSURANCE;
THAT'S MUCH HIGHER THAN AMONG EITHER 'GENERATION X' OR 'BABY BOOMERS'.
THAT SAID, BOTH 'MILLENNIALS' AND 'GEN X'ERS' ARE MORE LIKELY TO BE LOOKING FOR A
FINANCIAL-ADVISOR--AND ARE MORE LIKELY TO USE SOCIAL MEDIA, IN THEIR SEARCH."
(CLOSE):
FOR MORE INFORMATION, VISIT "STATE-FARM"-DOT-COM.
