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R.J. Reynolds Makes the Website for Its Youth Tobacco-Prevention Program More User-Friendly
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(53 seconds)
-- How Will You Use This Story? --
(OPEN):
"R-J REYNOLDS TOBACCO COMPANY" HAS LAUNCHED MAJOR WEBSITE-IMPROVEMENTS TO ITS YOUTH TOBACCO-PREVENTION
PROGRAM--"RIGHT DECISIONS, RIGHT NOW". STEVE
CURL--WHO LEADS THE COMPANY'S EFFORTS TO HELP PREVENT YOUTH
TOBACCO-USE--SAYS THAT THE CHANGES MAKE THE PROGRAM MORE USER-FRIENDLY...
(CURL):
"ANY TEACHER, PARENT, COACH, OR YOUTH-LEADER CAN ACCESS THIS ONLINE, EVIDENCE-BASED
PROGRAM--FREE OF CHARGE. AND NOW, WE'VE MADE IT BOTH EASIER TO NAVIGATE, AND MORE
INTUITIVE--BY CHANGING THE WEBSITE'S LOOK AND FEEL. 'RIGHT DECISIONS, RIGHT
NOW' EMPOWERS EDUCATORS TO CONVEY AN ANTI-TOBACCO MESSAGE, TO STUDENTS IN GRADES-FIVE THROUGH -NINE.
IT ALSO PROVIDES VALUABLE INFORMATION AND TOOLS, TO PARENTS AND COMMUNITY-LEADERS.
WE BELIEVE THAT PROGRAMS LIKE THIS HAVE HAD A BIG IMPACT, IN REDUCING TEEN-SMOKING.
BUT, MORE CAN--AND SHOULD--BE DONE."
(CLOSE):
TO LEARN MORE, VISIT "RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM.
