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A New Survey Finds a Strong Link between Corporate Culture and Innovation-Generated Revenue (Cincinnati)


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(OPEN):
PEOPLE OFTEN SAY THAT THEY WANT TO WORK FOR A BUSINESS THAT HAS A "GOOD CULTURE".  BUT, CAN SUCH A CULTURE ACTUALLY MAKE A BUSINESS MORE INNOVATIVE?  ACCORDING TO PLANTE MORAN'S LATEST "INNOVATION SURVEY", THE ANSWER IS "YES".  HOWEVER, JIM ROLFES [TWO SYLLABLES]--THE CINCINNATI MANAGING-PARTNER--SAYS THAT NOT ALL CULTURAL IMPROVEMENTS ARE CREATED EQUAL...

(ROLFES):
"
WE LEARNED A LOT FROM THE BUSINESSES IN OUR STUDY THAT WE CALL THE 'ELITE INNOVATORS':  THEY'RE THE ONES THAT HAVE BOTH A STRONG CULTURE, AND REVENUE-GROWTH FROM INNOVATION OF AT LEAST 30-PERCENT--OVER THE LAST ONE TO THREE YEARS.  IN THESE 'ELITE INNOVATORS', NO-ONE WAS AFRAID TO PUT UP THEIR HAND, AND MAKE A SUGGESTION; PRAISE WAS USED MORE THAN CASH, AS A MOTIVATOR; COLLABORATION WAS AT ITS HIGHEST LEVEL; AND LEADERS SPECIFICALLY MADE CLEAR THAT INNOVATION WAS AN IMPORTANT INITIATIVE."

(CLOSE):
FOR MORE FROM THIS YEAR'S "INNOVATION SURVEY", VISIT "PLANTE-MORAN"-DOT-COM; THAT'S "P-L-A-N-T-E-M-O-R-A-N"-DOT-COM.



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