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A New Survey Finds a Strong Link between Corporate Culture and Innovation-Generated Revenue (Chicago)
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(55 seconds)
-- How Will You Use This Story? --
(OPEN):
PEOPLE OFTEN SAY THAT THEY WANT TO WORK FOR A BUSINESS THAT HAS A "GOOD
CULTURE". BUT, CAN SUCH A CULTURE ACTUALLY MAKE A BUSINESS MORE INNOVATIVE?
ACCORDING TO PLANTE MORAN'S LATEST "INNOVATION SURVEY", THE ANSWER IS
"YES". HOWEVER, TOM KINDER [AS IN "KINDERGARTEN"]--THE CHICAGO
MANAGING-PARTNER--SAYS THAT NOT ALL CULTURAL IMPROVEMENTS ARE CREATED
EQUAL...
(KINDER):
"WE LEARNED A LOT FROM THE BUSINESSES IN OUR STUDY THAT WE CALL THE
'ELITE INNOVATORS': THEY'RE THE ONES THAT HAVE BOTH A STRONG CULTURE, AND REVENUE-GROWTH FROM INNOVATION OF AT LEAST
30-PERCENT--OVER THE LAST ONE TO THREE YEARS. IN THESE 'ELITE
INNOVATORS', NO-ONE WAS AFRAID TO PUT UP THEIR HAND, AND MAKE A SUGGESTION; PRAISE WAS USED MORE THAN CASH, AS A MOTIVATOR; COLLABORATION WAS AT ITS HIGHEST LEVEL; AND LEADERS SPECIFICALLY MADE CLEAR THAT INNOVATION WAS AN IMPORTANT INITIATIVE."
(CLOSE):
FOR MORE FROM THIS YEAR'S "INNOVATION SURVEY", VISIT "PLANTE-MORAN"-DOT-COM;
THAT'S "P-L-A-N-T-E-M-O-R-A-N"-DOT-COM.
