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A New Survey Finds a Strong Link between Corporate Culture and Innovation-Generated Revenue (General Audience)
Fully produced report in:
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(55 seconds)
-- How Will You Use This Story? --
(OPEN):
PEOPLE OFTEN SAY THAT THEY WANT TO WORK FOR A BUSINESS THAT HAS A
"GOOD CULTURE". BUT, CAN SUCH A CULTURE ACTUALLY MAKE A BUSINESS MORE INNOVATIVE?
ACCORDING TO PLANTE MORAN'S LATEST "INNOVATION
SURVEY", THE ANSWER IS "YES". HOWEVER, GORDON KRATER
[LIKE "CRATER"]--THE FIRM'S MANAGING-PARTNER--SAYS THAT NOT ALL CULTURAL IMPROVEMENTS ARE CREATED
EQUAL...
(KRATER):
"OUR STUDY REVEALED A LOT ABOUT BUSINESSES THAT WE CALL THE
'ELITE INNOVATORS': THEY'RE THE ONES WITH [BOTH] A STRONG CULTURE, AND REVENUE-GROWTH FROM INNOVATION OF AT LEAST
30-PERCENT--OVER THE LAST ONE TO THREE YEARS. IN THESE 'ELITE
INNOVATORS', NO-ONE WAS AFRAID TO PUT UP THEIR HAND, AND MAKE A
SUGGESTION--AND PRAISE WAS USED MORE THAN CASH, AS A MOTIVATOR. ALSO, COLLABORATION WAS VERY
HIGH--AND THEIR LEADERS WERE CLEAR THAT INNOVATION WAS AN IMPORTANT INITIATIVE."
(CLOSE):
FOR MORE FROM THIS YEAR'S "INNOVATION SURVEY", VISIT "PLANTE-MORAN"-DOT-COM;
THAT'S "P-L-A-N-T-E-M-O-R-A-N"-DOT-COM.
