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A New Campaign Aims to Help Parents Understand Just How Important Childhood Vaccinations Can Be


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(92 seconds)


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(OPEN):
THE FIRST YEAR OF A BABY'S LIFE IS FILLED WITH MANY NEW EXPERIENCES--AND AN ABUNDANCE OF JOY.  AND, WITH THAT, COMES MANY MILESTONES TO CELEBRATE.  ALONG THE WAY, WE DOCUMENT ALL THE USUAL "FIRSTS"--FROM FIRST FOODS AND SMILES, TO CRAWLING AND, EVENTUALLY, FIRST STEPS--AND PROUDLY SHARE THEM WITH FRIENDS AND FAMILY.  BUT, ONE OF THE MOST-IMPORTANT MILESTONES--VACCINATION--OFTEN GOES UNACKNOWLEDGED.  PHYSICIAN, PARENT, AND T-V PERSONALITY, DOCTOR JENNIFER ARNOLD, EXPLAINS...

(ARNOLD):
"
AS PARENTS, IT'S OUR SHARED MISSION TO KEEP OUR BABIES HAPPY, HEALTHY, AND THRIVING.  AND, AS A PHYSICIAN WHO SPECIALIZES IN TREATING VERY SICK BABIES, I'VE SEEN FIRST-HAND WHAT CAN HAPPEN TO BABIES WHO AREN'T VACCINATED--AND JUST HOW DEVASTATING VACCINE-PREVENTABLE DISEASES CAN BE.  THAT'S WHY I'M SO EXCITED TO KICK OFF 'VACCI-NATION'--A NATIONAL CAMPAIGN TO RECOGNIZE AN IMPORTANT WAY [THAT] PARENTS HELP PROTECT THEIR BABIES, AND CELEBRATE THEIR MILESTONES.  WITH THIS PROGRAM, I HOPE [THAT] PARENTS RECOGNIZE [THAT] THEIR DECISION TO VACCINATE IS MORE THAN JUST A CHECKMARK AT THE DOCTOR'S OFFICE:  IT'S NOT ONLY A CRUCIAL STEPPING-STONE TO HELP SET THEIR BABY UP FOR A HEALTHY BEGINNING--BUT, ACCORDING TO THE 'C-D-C', [IT ALSO] HELPS PROTECT OTHERS IN THE COMMUNITY AGAINST SERIOUS ILLNESSES.  NOW, THAT'S SOMETHING TO CELEBRATE."

(CLOSE):
JOIN DOCTOR ARNOLD, SHARE THE CELEBRATION, AND LEARN MORE ABOUT CHILDHOOD-VACCINATIONS, AT W-W-W-DOT-"BABY-VAX-FACTS"-DOT-COM; THAT'S "BABY-V-A-X-FACTS"-DOT-COM.  THIS MESSAGE IS SPONSORED BY "PFIZER".



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