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A New Campaign Aims to Raise Awareness about the Benefits of 'Home Hemodialysis'
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(116 seconds)
-- How Will You Use This Story? --
(OPEN):
TODAY [THURSDAY, FEBRUARY 14TH], NXSTAGE [AS IN
"NEXT"/"NECK"; NOT "N-X"] ANNOUNCED THE LAUNCH OF A NEW PROJECT TO RAISE
AWARENESS ABOUT THE BENEFITS OF HOME-HEMODIALYSIS--AND IS ALSO DEMANDING
THAT THE "CENTERS FOR MEDICARE- AND MEDICAID-SERVICES" REMOVE
BARRIERS THAT CURRENTLY LIMIT ACCESS FOR PATIENTS. "HEMODIALYSIS AT
HOME: A BETTER WAY FOR A BETTER LIFE" BRINGS TOGETHER PEOPLE WHO BELIEVE
THAT PATIENTS NEED TO HAVE BETTER ACCESS TO THE IMPROVED SURVIVAL,
CLINICAL-OUTCOMES, AND QUALITY-OF-LIFE THAT ARE REPORTED BY MANY PATIENTS
WHO ARE ON MORE-FREQUENT HOME-HEMODIALYSIS. SUPPORTER DENISE
ATKINSON--A PATIENT WHO'S CURRENTLY UNDERGOING HOME-HEMODIALYSIS--HAS
MORE...
(ATKINSON):
"HOME-HEMODIALYSIS
WORKS; YOU CAN TAKE IT FROM ME. I HAVE BEEN DOING HOME-HEMODIALYSIS
FOR ABOUT FOUR YEARS. THE MORE-FREQUENT TREATMENTS GIVE ME FREEDOM AND
FLEXIBILITY THAT I DIDN'T HAVE WHEN DOING IN-CENTER TREATMENT--AND ALLOW ME
TO DO THINGS [THAT] I LOVE--LIKE WORK, TRAVEL, AND SPEND TIME WITH MY FAMILY
AND FRIENDS. BUT, NOT ALL PATIENTS HAVE ACCESS TO
HOME-HEMODIALYSIS--AND THAT'S THE PROBLEM. IN FACT, LESS THAN
TWO-PERCENT OF PATIENTS ARE DOING HOME-HEMODIALYSIS TODAY--AND ONLY
12-PERCENT REPORT THAT THEY ARE EVEN AWARE THAT IT'S AN OPTION--EVEN THOUGH
H-H-D IS THE TREATMENT-OPTION [THAT] MOST DOCTORS AND NURSES WOULD CHOOSE
FOR THEMSELVES, OR FOR A FAMILY-MEMBER. THIS GROUP--'HEMODIALYSIS AT
HOME'--SEEKS TO CHANGE CURRENT MEDICARE-POLICY, [IN ORDER] TO FIX THIS--AND
[TO] MAKE SURE [THAT] MORE PATIENTS HAVE ACCESS TO THIS LIFE-CHANGING AND
LIFE-SAVING THERAPY--BECAUSE PATIENTS DESERVE THE RIGHT TO CHOOSE THE
TREATMENT-OPTION THAT THEY, AND THEIR DOCTORS, FEEL IS BEST FOR THEM."
(CLOSE):
"HEMODIALYSIS AT HOME: A BETTER WAY FOR A BETTER LIFE" IS A PROJECT OF
NXSTAGE. FOR MORE INFORMATION ON THE PROJECT--AND HOW YOU CAN GET
INVOLVED--VISIT
"HEMO-AT-HOME"-DOT-ORG.
