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A New Campaign Aims to Attract More Out-of-State Shoppers to New Hampshire


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(OPEN):
NEW HAMPSHIRE GROCERS ASSOCIATION PRESIDENT AND C-E-O
, JOHN DUMAIS [AS IN "DUMAS" AND "LOOMIS"], RECENTLY ANNOUNCED A CONSUMER-AWARENESS CAMPAIGN CALLED "LOAD UP"--WHICH AIMS TO ATTRACT MORE OUT-OF-STATE SHOPPERS, TO NEW HAMPSHIRE.  DUMAIS WANTS RESIDENTS OF NEIGHBORING STATES TO BE AWARE THAT NEW HAMPSHIRE HAS: NO SALES-TAX; LOWER LIQUOR-, WINE-, AND BEER-PRICES; NO STATE-TAX ON LOTTERY-TICKET SALES; NO CONTAINER-DEPOSITS; LOWER GASOLINE-PRICES; AND LOWER CIGARETTE-PRICES...

(DUMAIS):
"
BECAUSE CROSS-BORDER SALES ARE NOT AS ROBUST AS WE'D LIKE, THE NEW HAMPSHIRE GROCERS ASSOCIATION IS LAUNCHING AN AWARENESS-CAMPAIGN CALLED 'LOAD UP'.  THIS INITIATIVE--WITH A CUSTOMIZED WEBSITE--WILL GIVE CONSUMERS INFORMATION ABOUT WHY NEW HAMPSHIRE IS THE BEST PLACE TO PURCHASE PRICE-SENSITIVE ITEMS.  CLOSE TO 40-PERCENT OF ALL OF OUR SALES ARE TO OUT-OF-STATE RESIDENTS.  AND, FOR PRICE-SENSITIVE ITEMS--LIKE ALCOHOL AND TOBACCO--OUT-OF-STATE SALES ARE CLOSER TO 50-PERCENT.  CONSUMERS WHO COME TO OUR STATE WILL BE GREETED BY SIGNS--IN MORE THAN ONE-THOUSAND STORES--REMINDING THEM OF THE MANY BENEFITS OF SHOPPING IN NEW HAMPSHIRE.  IF WE SUCCESSFULLY ATTRACT MORE CROSS-BORDER CONSUMERS, EVERY BUSINESS--FROM RESTAURANTS TO HOTELS AND SHOPPING-MALLS--WILL SEE THEIR SALES GROW, AS A RESULT."

(CLOSE):
DUMAIS ALSO BELIEVES THAT CRITICISM OF LEGISLATION PASSED EARLIER THIS YEAR TO LOWER TOBACCO-TAXES IS UNFOUNDED:  HE SAYS THAT CONSUMERS WHO ARE LOOKING FOR LOWER TOBACCO-PRICES ARE PARTLY RESPONSIBLE FOR ADDING MORE THAN TWO-THOUSAND JOBS, IN FOOD-INDUSTRY EMPLOYMENT--WITH NEW STORES OPENING AT A STEADY PACE.



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