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A New Campaign Aims to Attract More Out-of-State Shoppers to New Hampshire
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(87 seconds)
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(OPEN):
NEW HAMPSHIRE GROCERS ASSOCIATION PRESIDENT AND C-E-O, JOHN
DUMAIS [AS IN "DUMAS" AND "LOOMIS"], RECENTLY ANNOUNCED A
CONSUMER-AWARENESS CAMPAIGN CALLED "LOAD UP"--WHICH AIMS TO
ATTRACT MORE OUT-OF-STATE SHOPPERS, TO NEW HAMPSHIRE. DUMAIS WANTS
RESIDENTS OF NEIGHBORING STATES TO BE AWARE THAT NEW HAMPSHIRE HAS: NO
SALES-TAX; LOWER LIQUOR-, WINE-, AND BEER-PRICES; NO STATE-TAX ON
LOTTERY-TICKET SALES; NO CONTAINER-DEPOSITS; LOWER GASOLINE-PRICES; AND
LOWER CIGARETTE-PRICES...
(DUMAIS):
"BECAUSE
CROSS-BORDER SALES ARE NOT AS ROBUST AS WE'D LIKE, THE NEW HAMPSHIRE
GROCERS ASSOCIATION IS LAUNCHING AN AWARENESS-CAMPAIGN CALLED 'LOAD UP'.
THIS INITIATIVE--WITH A CUSTOMIZED WEBSITE--WILL GIVE CONSUMERS
INFORMATION ABOUT WHY NEW HAMPSHIRE IS THE BEST PLACE TO PURCHASE
PRICE-SENSITIVE ITEMS. CLOSE TO 40-PERCENT OF ALL OF OUR SALES ARE
TO OUT-OF-STATE RESIDENTS. AND, FOR PRICE-SENSITIVE ITEMS--LIKE
ALCOHOL AND TOBACCO--OUT-OF-STATE SALES ARE CLOSER TO 50-PERCENT.
CONSUMERS WHO COME TO OUR STATE WILL BE GREETED BY SIGNS--IN MORE THAN
ONE-THOUSAND STORES--REMINDING THEM OF THE MANY BENEFITS OF SHOPPING IN
NEW HAMPSHIRE. IF WE SUCCESSFULLY ATTRACT MORE CROSS-BORDER
CONSUMERS, EVERY BUSINESS--FROM RESTAURANTS TO HOTELS AND
SHOPPING-MALLS--WILL SEE THEIR SALES GROW, AS A RESULT."
(CLOSE):
DUMAIS ALSO BELIEVES THAT CRITICISM OF LEGISLATION PASSED EARLIER THIS
YEAR TO LOWER TOBACCO-TAXES IS UNFOUNDED: HE SAYS THAT CONSUMERS WHO
ARE LOOKING FOR LOWER TOBACCO-PRICES ARE PARTLY RESPONSIBLE FOR ADDING MORE
THAN TWO-THOUSAND JOBS, IN FOOD-INDUSTRY EMPLOYMENT--WITH NEW STORES OPENING
AT A STEADY PACE.
