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A Food-Media Seminar Looks at How the Food Industry Is Dealing with the Recession
Fully produced report in MP3 format:
48 kbps |
96 kbps
(103 seconds)
-- How Will You Use This Story? --
(OPEN):
THE FOOD INDUSTRY IS FACING DIFFICULT TIMES, BECAUSE OF THE RECESSION.
HOWEVER, PRODUCT INNOVATION--AND FINDING WAYS TO HELP PEOPLE STRETCH
THEIR DOLLARS--ARE HELPING SOME COMPANIES TO WEATHER THE STORM.
THAT'S THE WORD FROM A RECENT FOOD-MEDIA SEMINAR, SPONSORED BY THE
NATIONAL CHICKEN COUNCIL, AND THE U-S POULTRY AND EGG
ASSOCIATION. ACCORDING TO LAMPKIN BUTTS, OF
SANDERSON FARMS, CONSUMERS ARE LOOKING FOR MORE-ECONOMICAL CUTS
OF MEAT, AT THE GROCERY STORE...
(BUTTS):
"WHAT WE'RE SEEING AT RETAIL IS VERY GOOD DEMAND FOR CHICKEN
PRODUCTS--PRIMARILY AS A RESULT OF CUSTOMERS NOT EATING OUT IN
RESTAURANTS: PEOPLE ARE BUYING MORE AT GROCERY STORES, TAKING IT
HOME, AND COOKING IT. THE OTHER THING THAT WE'RE SEEING AT RETAIL
IS A SUBSTITUTION: CONSUMERS ARE STRETCHING THEIR FOOD DOLLAR;
THEY'RE LOOKING FOR VALUES; AND THEY WILL SUBSTITUTE LOWER-PRICED
PROTEIN FOR HIGH-PRICED BEEF OR HIGH-PRICED PORK. AND, IN EXTREME
CASES, WE EVEN SEE CUSTOMERS SUBSTITUTING FROM PROTEIN, DOWN TO RICE AND
BEANS AND PASTA."
(BRIDGE):
BERNARD LEONARD, OF TYSON FOODS, ADDS THAT
CONSUMERS WILL FIND NEW PRODUCTS AND NEW DEALS IN BOTH CASUAL DINING AND
FAST FOOD...
(LEONARD):
"SAME-STORE SALES HAVE BEEN DOWN--PARTICULARLY IN CASUAL DINING.
AND, ONE OF THE RESPONSES THAT WE HAVE SEEN TO THAT IS AROUND THE
INNOVATION SECTOR. SO, WHERE THOSE CONCEPTS--WHERE THEY'RE
STRUGGLING--THEY'RE SAYING, 'O-K, LET'S COME IN WITH SOME BRAND-NEW
PRODUCTS--O-K--IF IT'S A NEW-TYPE APPETIZER, IF IT'S A NEW-TYPE
ENTRÉE--SOMETHING DIFFERENT, WHERE WE CAN PULL THAT TRAFFIC IN.
MAYBE IT'S A VALUE; MAYBE IT'S A NEW PRODUCT. BECAUSE, IN THE END,
WHAT THEY'RE TRYING TO DO IS HOLD THEIR SAME-STORE SALES GROWTH
TOGETHER."
(CLOSE):
FOR MORE INFORMATION, VISIT
"NATIONAL-CHICKEN-COUNCIL"-DOT-ORG.
