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A Family-Owned Brand of Lemonades Continues to Help Bees and the Next Generation of Innovators
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(59 seconds)
-- How Will You Use This Story? --
(OPEN):
IN 2009, WHEN SHE WAS FOUR, MIKAILA ULMER WAS STUNG BY TWO BEES, IN ONE WEEK.
TO HELP HER OVERCOME HER FEAR, MIKAILA'S PARENTS ENCOURAGED HER TO LEARN MORE ABOUT THE INSECTS.
AND, WHEN SHE FOUND OUT THAT THEY WERE DYING IN LARGE NUMBERS, SHE DECIDED TO SELL HONEY-SWEETENED
LEMONADE--IN ORDER TO RAISE MONEY FOR BEE-CONSERVATION. TODAY,
MIKAILA'S "ME AND THE BEES"-BRAND IS FOUND IN STORES,
NATIONWIDE--AND ONLINE...
(ULMER):
"'ME AND THE
BEES' IS A PRODUCT WITH A PURPOSE: 10-PERCENT OF OUR SALES GO TO THE 'HEALTHY HIVE
FOUNDATION', AND OTHER ORGANIZATIONS HELPING TO SAVE OUR
POLLINATORS--WHO ARE CRITICAL TO OUR ECOSYSTEM. AND, TO HELP FOSTER THE NEXT GENERATION OF INNOVATORS,
I'M SUPPORTING THE '21ST-CENTURY ENTREPRENEURSHIP ACT'--WHICH IS CURRENTLY IN CONGRESS."
(CLOSE):
THE NOW-15-YEAR-OLD MIKAILA RECENTLY SERVED AS A PANELIST, DURING A
"CAPITOL HILL"-BRIEFING ABOUT THE BILL. TO LEARN MORE ABOUT HER
JOURNEY--AND WHERE TO FIND HER LEMONADES LOCALLY--VISIT "ME-AND-THE-BEES"-DOT-COM.
