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Over 50 General Mills Cereals Will Now Have More Whole Grain than Any Other Single Ingredient


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(OPEN):
FOOD-TRENDS COME AND GO--BUT ONE TREND THAT'S HERE TO STAY IS THE IMPORTANCE OF WHOLE-GRAIN.  IN FACT, THE "DIETARY GUIDELINES"-RECOMMENDATION STATES THAT AT LEAST HALF OF YOUR GRAIN-INTAKE SHOULD BE WHOLE-GRAIN.  BUT, GIVEN THE EVER-CHANGING NATURE OF HEALTH-TRENDS, IT CAN BE CONFUSING FOR SHOPPERS TO TRANSLATE WHAT THEY READ ON FOOD-LABELS TO THEIR NUTRITIONAL-NEEDS.  NUTRITIONIST KEITH AYOOB HAS TIPS ON WHAT TO LOOK FOR...

(AYOOB):
"
YOU CAN INCORPORATE WHOLE-GRAIN INTO YOUR DIET, WITHOUT SACRIFICING TASTE--AND IT STARTS BY MAKING THE RIGHT SUPERMARKET-CHOICES.  SO, GET CUES FROM THE FRONT OF THE BOX--BUT MAKE SURE TO [ALSO] LOOK DEEPER ON THE NUTRITION-PANEL.  FOR A GREAT START TO THE DAY, I RECOMMEND BREAKFAST-CEREALS THAT HAVE THE WORDS 'WHOLE GRAIN' LISTED AS THE FIRST INGREDIENT ON THE INGREDIENT-LIST."

(CLOSE):
STARTING IN JANUARY, MORE THAN 50 CEREALS WITH THE "WHITE CHECK"--INCLUDING "HONEY NUT CHEERIOS" AND "CINNAMON TOAST CRUNCH"--WILL HAVE MORE WHOLE-GRAIN THAN ANY OTHER SINGLE-INGREDIENT--WITH THE SAME GREAT TASTE.  FOR MORE INFORMATION ON THE BENEFITS OF WHOLE-GRAIN, VISIT "WHOLE-GRAIN-NATION"-DOT-COM.



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