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By 'Showing Some Heart', People Can Win a Trip to Attend the 'Red Dress Collection Fashion Show'
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9.2 format
(47 seconds)
-- How Will You Use This Story? --
(OPEN):
"THE HEART TRUTH®" IS A CAMPAIGN TO RAISE AWARENESS ABOUT
HEART-HEALTH. AND, ONE OF ITS CENTERPIECES IS THE "RED DRESS
COLLECTION FASHION SHOW". THIS YEAR, DIET COKE--A
SPONSOR OF THE SHOW--IS INVITING PEOPLE TO "SHOW SOME HEART"--AS THEY
COULD WIN A CHANCE TO BE WHISKED TO NEW YORK, FOR "THE V-I-P TREATMENT"
AT THE "FASHION SHOW". SENIOR BRAND-MANAGER, WILLIAM
WHITE, EXPLAINS...
(WHITE):
"WE JUST WANT
PEOPLE TO DO WHAT THEY DO, ANYWAY, IN THE SOCIAL-MEDIA SPACE:
CONSUMERS CAN LOG ON TO THEIR SOCIAL-NETWORKS, SEND A PICTURE OF
THEMSELVES WEARING RED, AND TAG IT WITH HASHTAG 'SHOW YOUR HEART'
[#SHOWYOURHEART]. SEND IT TO US ON TWITTER, OR TUMBLR, OR
INSTAGRAM. HAVE FUN WITH IT: WEAR YOUR HEART ON YOUR SLEEVE,
OR YOUR HAT. WE'LL PICK FIVE WINNERS WHO WILL JOIN US IN NEW
YORK--AT THE STAR-STUDDED 'RED DRESS COLLECTION FASHION SHOW'."
(CLOSE):
FOR THE RULES ON HOW TO ENTER, VISIT
"DIET-COKE"-DOT-COM-SLASH-"HEART-TRUTH".
