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A Contest from Cardstore.com Will Allow One Lucky Person the Chance to Surprise Their Mother by Popping out of a Life-Size Card at Her Home
Fully produced report in:
mp3PRO format
QuickTime
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9.2 format
(66 seconds)
-- How Will You Use This Story? --
(OPEN):
THIS "MOTHER'S DAY", WHAT'S THE BEST WAY TO SAY, "THANKS, MOM"?
YOU CAN HAVE FLOWERS DELIVERED--OR SEND A CARD IN THE MAIL. OR,
HOW ABOUT SURPRISING MOM, IN PERSON, BY JUMPING OUT OF A LIFE-SIZE
GREETING-CARD? ONE COMPANY IS TAKING "MOTHER'S DAY"-WISHES TO NEW
HEIGHTS--LIFE-SIZE-CARD HEIGHTS, TO BE EXACT:
"CARDSTORE-DOT-COM" IS OFFERING ONE LUCKY WINNER THE CHANCE TO
SURPRISE MOM BY POPPING OUT OF A GIANT CARD, AT HER HOUSE, ON "MOTHER'S
DAY". THE PRESIDENT OF AMERICAN GREETINGS INTERACTIVE--SALLY
SCHRINER [LIKE "SHRINER"]--EXPLAINS HOW THE "SEND A LITTLE
YOU"-PROMOTION IS A FUN WAY TO MAKE THIS "MOTHER'S DAY" EVEN MORE
SPECIAL...
(SCHRINER):
"WHAT I LOVE
ABOUT THE CONTEST IS [THAT] THE ENTRIES CAN BE CUSTOMIZED TO FIT EACH
UNIQUE RELATIONSHIP. IT'S ALL ABOUT WHAT MAKES YOUR BOND YOUR OWN.
AND, WE FELT THAT REFLECTING THAT IN A BIG WAY--BY JUMPING OUT OF A
LIFE-SIZE CARD, AND SPENDING A FEW EXTRA DAYS TOGETHER--IS A PERFECT
GIFT, AND A GREAT WAY TO SHOW MOM YOUR LOVE."
(CLOSE):
TO ENTER THE "SEND A LITTLE YOU"-PROMOTION, SUBMIT A TWO-MINUTE VIDEO OR A
PHOTOGRAPHIC-ENTRY--ALONG WITH AN ESSAY DEMONSTRATING HOW YOUR MOM WOULD
REACT TO THIS UNIQUE "MOTHER'S DAY"-SURPRISE. THE CALL FOR ENTRIES
RUNS THROUGH APRIL 13TH--AND DETAILS CAN BE FOUND AT
"SEND-A-LITTLE-YOU"-DOT-COM.
