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Gifts of Fine Jewelry for Valentine's Day Are the Ultimate Symbol of Love
Jewelers of America ConsumerFeature
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(60 seconds)
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READER SCRIPT
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FOR "VALENTINE'S DAY", COUPLES WILL SEARCH FOR THE PERFECT GIFTS, TO SHOW THEIR APPRECIATION FOR EACH OTHER. FINDING THE RIGHT GIFT IS EASIER THAN YOU THINK--AND "JEWELERS OF AMERICA" OFFERS THIS SOUND ADVICE: FIRST, REMEMBER THAT JEWELRY-GIFTS ARE THE ULTIMATE SYMBOL OF WHAT LOVE IS. FINE JEWELRY--LIKE LOVE--WILL LAST A LIFETIME, WHEN PROPERLY CARED FOR: IT'S BEAUTIFUL AND SENTIMENTAL--AND IS AN OUTWARD REMINDER OF THE LOVE THAT WAS FELT, WHEN IT WAS GIVEN. ALSO, LOOK FOR PRECIOUS METALS--LIKE GOLD AND PLATINUM--THAT ARE PAIRED WITH DIAMONDS OR COLORED GEMSTONES. THESE GIFTS AREN'T DISPOSABLE. AND, THROUGH THE YEARS, THEY'LL REMAIN AS BEAUTIFUL AS THE DAY IT WAS RECEIVED. FINALLY, WHEN BUYING THE PERFECT PIECE OF JEWELRY, FIND A REPUTABLE JEWELER--LIKE THOSE WHO ARE MEMBERS OF "JEWELERS OF AMERICA". THEY UPHOLD THE HIGHEST ETHICAL STANDARDS--AND WILL HELP YOU FIND THE PERFECT PIECE FOR YOUR LOVED-ONE, AND YOUR BUDGET. FOR MORE INFORMATION--AND A LIST OF PROFESSIONAL JEWELERS NEAR YOU--VISIT "JEWELERS"-DOT-ORG.
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