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A New Savings Account Makes It Easier for Families to Put Money Away for College

Sallie Mae ConsumerFeature


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(60 seconds)


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:60 READER SCRIPT
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ACCORDING TO A RECENT STUDY BY "SALLIE MAE" AND "IPSOS", THE MAJORITY OF FAMILIES AGREE THAT COLLEGE IS AN IMPORTANT AND WORTHWHILE INVESTMENT.  YET, FEWER THAN HALF ARE SAVING FOR IT.  NOW, THERE'S A NEW AND SIMPLE WAY TO SAVE FOR COLLEGE: "'U-PROMISE' GOAL-SAVER".  "SALLIE MAE" KNOWS THAT THOSE WHO HAVE A PLAN AND SAVE ARE MORE LIKELY TO ATTEND COLLEGE, AND MORE LIKELY TO GRADUATE; THEY'LL ALSO DO SO WITH LESS DEBT.  "'U-PROMISE' GOAL-SAVER" CAN GET FAMILIES ON THE RIGHT TRACK--TURNING SAVINGS INTO A HABIT, AND HELPING BRING THAT DREAM OF HIGHER EDUCATION WITHIN REACH.  "'U-PROMISE' GOAL-SAVER" IS A FREE, NO-FEE, NO-MINIMUM-BALANCE SAVINGS-ACCOUNT:  FAMILIES SIMPLY SET A GOAL, SAVE TOWARD IT, TRACK THEIR PROGRESS, AND EARN REWARDS--LIKE ANNUAL CASH-BACK BONUSES, FOR SETTING UP AUTOMATIC DEPOSIT.  IT REALLY IS SAVING MADE SIMPLE.  TO LEARN MORE, GO TO "U-PROMISE"-DOT-COM-SLASH-"GOAL-SAVER".  OR, SIGN UP AT "U-PROMISE-GOAL-SAVER"-DOT-COM.


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