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Mother's Day Is the Perfect Occasion for Gifts of Fine Jewelry

Jewelers of America ConsumerFeature


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(60 seconds)


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:60 READER SCRIPT
(DOES NOT FULLY MATCH AUDIO)

"MOTHER'S DAY" IS THE PERFECT OCCASION TO TELL MOM HOW SPECIAL AND APPRECIATED SHE IS--BY GIVING A UNIQUE GIFT THAT REMINDS HER OF YOUR LOVE, FOR YEARS TO COME.  "JEWELERS OF AMERICA" SHARES SOME GREAT IDEAS ON WHAT TO LOOK FOR, WHEN SHOPPING FOR THAT PERFECT GIFT:  "MOTHER'S DAY"-GIFTS THAT ARE PERSONAL WILL HAVE A SPECIAL PLACE IN HER HEART.  LOOK FOR CUSTOMIZED GIFTS--LIKE A BAR-NECKLACE WITH HER CHILDREN'S BIRTHSTONES, OR WITH INITIAL-PENDANTS.  STACKABLE JEWELRY IS ALSO A TOP GIFT--AS IT LETS HER EASILY MIX-AND-MATCH BRACELETS, WATCHES, AND BANGLES, TO CREATE FASHIONABLE LOOKS.  "MOTHER'S DAY"-GIFTS DON'T HAVE TO BE SIMPLE AND GENERIC:  BOLD, OVERSIZED STUD- OR CLUSTER-EARRINGS CHANNEL A VINTAGE LOOK THAT MOM IS SURE TO LOVE.  NO MATTER WHAT HER STYLE, THERE ARE COUNTLESS PERFECT JEWELRY-GIFTS AT YOUR LOCAL "JEWELERS OF AMERICA"-MEMBER-JEWELER.  TO LEARN MORE--AND TO FIND A PROFESSIONAL JEWELER NEAR YOU--VISIT "J-I-C"-DOT-ORG.


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