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A Youth Tobacco-Prevention Program Has Proven to Be Very Successful for the Boy Scouts of America

R.J. Reynolds ConsumerFeature


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SOME YEARS AGO, THE "RIGHT DECISIONS, RIGHT NOW" YOUTH TOBACCO-PREVENTION PROGRAM PARTNERED WITH THE "BOY SCOUTS OF AMERICA"--IN AN EFFORT TO MAKE MORE TEENS AWARE OF THE DANGERS OF TOBACCO-USE.  THE RESULTS HAVE BEEN OUTSTANDING:  AS PART OF THE "BOY SCOUTS"-PROGRAM, MORE THAN ONE-MILLION BOYS HAVE PARTICIPATED IN "RIGHT DECISIONS, RIGHT NOW".  THAT'S ACCORDING TO "R-J REYNOLDS"--WHICH FUNDS THE PROGRAM.  "RIGHT DECISIONS, RIGHT NOW" OFFERS WAYS FOR MIDDLE-SCHOOL STUDENTS TO LEAD A HEALTHY LIFESTYLE:  IT SPEAKS TO TEENS IN A WAY THAT MAKES SENSE TO THEM; IT ALSO EDUCATES THEM ABOUT SELF-ESTEEM, AND WAYS TO SAY "NO".  MORE THAN 20-THOUSAND SCHOOLS HAVE ALREADY USED THIS INDEPENDENTLY DEVELOPED PROGRAM--AND "R-J REYNOLDS" IS DELIGHTED WITH ITS SUCCESSFUL USE BY THE "BOY SCOUTS".  EVIDENCE-BASED PROGRAMS, LIKE "RIGHT DECISIONS, RIGHT NOW", ARE VERY IMPORTANT IN THE FIGHT AGAINST YOUTH TOBACCO-USE--AND THIS PARTNERSHIP IS HELPING TO ACCELERATE THE DECLINE IN USE.  THE PROGRAM IS AVAILABLE ONLINE--FREE OF CHARGE--TO EDUCATORS, PARENTS, AND YOUTH-FOCUSED COMMUNITY-GROUPS.  FOR MORE INFORMATION, VISIT "RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM


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