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Misconceptions about the Treatment and Prevention of Cataracts Remain Widespread

Alcon ConsumerFeature


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:60 READER SCRIPT
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OVER 20-MILLION AMERICAN ADULTS EXPERIENCE VISION-PROBLEMS DUE TO CATARACTS.  RECENT SURVEYS SHOW THAT THERE ARE GROWING CONCERNS AND MISCONCEPTIONS, WHEN IT COMES TO THE TREATMENT AND PREVENTION OF CATARACTS.  ACCORDING TO "ALCON", CATARACTS ARE THE MOST-COMMON AGE-RELATED EYE-CONDITION--AND THE LEADING CAUSE OF PREVENTABLE BLINDNESS IN ADULTS WHO ARE 55 OR OLDER.  THEY OCCUR WHEN THE NATURAL LENS IN THE EYE BECOMES CLOUDY--CAUSING BLURRY VISION.  THE ONLY KNOWN TREATMENT FOR CATARACTS IS SURGICAL REMOVAL.  TOO OFTEN, CATARACT-PATIENTS DELAY TREATMENT BECAUSE OF FEAR--OR THINKING THAT THEIR VISION IS NOT REALLY AFFECTED.  HOWEVER, A SURVEY FROM "ALCON" SHOWS THAT FOUR-IN-FIVE ADULTS WHO HAD CATARACT-SURGERY FOUND THE PROCEDURE TO BE MUCH EASIER THAN EXPECTED--WHILE MORE THAN TWO-THIRDS WERE SURPRISED BY HOW MUCH THEIR VISION IMPROVED AFTER THE PROCEDURE.  FOR MORE INFORMATION, VISIT "FREEDOM-FROM-CATARACTS"-DOT-COM.


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