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An Awards Program Honors Caregivers as Being 'Everyday Heroes'

Shire ConsumerFeature


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:60 READER SCRIPT
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EVERYDAY HEROES:  THERE'S A "SILENT ARMY" OF 66-MILLION NON-PROFESSIONAL CAREGIVERS IN THE U-S.  THEY PROVIDE SUPPORT, COMPASSION, AND CARE TO PEOPLE WHO FACE UNIMAGINABLE HEALTH-ISSUES.  NOW, THESE CAREGIVERS ARE GETTING THE RECOGNITION THAT THEY DESERVE.  SHIRE CREATED THE "BRAVE AWARDS" IN ORDER TO CAPTURE THE SPIRIT OF HELPING OTHERS--CELEBRATING THE IMPACT THAT NON-PROFESSIONAL CAREGIVERS PLAY IN THE LIVES OF OTHERS, AND ON SOCIETY.  THE SHIRE-"BRAVE AWARDS" HONOR ORDINARY PEOPLE WHO GIVE OF THEMSELVES BY CARING FOR A LOVED-ONE IN A MEANINGFUL, DEDICATED, AND SELFLESS MANNER.  WHO'S ELIGIBLE?  A CAREGIVER MAY BE A RELATIVE, NEIGHBOR, OR FRIEND.  THE SELECTION-COMMITTEE CHOOSES UP TO 20 PEOPLE, FROM AROUND THE WORLD, WHO REFLECT SHIRE'S "BRAVE" VALUES.  EACH RECIPIENT RECEIVES A 10-THOUSAND-DOLLAR AWARD.  TO LEARN MORE--AND TO NOMINATE A CAREGIVER--VISIT "SHIRE-BRAVE-AWARDS"-DOT-COM.  ENTRIES ARE BEING ACCEPTED THROUGH JUNE 30TH.


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