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An Awards Program Honors Caregivers as Being 'Everyday Heroes'
Shire ConsumerFeature
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(60 seconds)
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READER SCRIPT
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EVERYDAY HEROES: THERE'S A "SILENT ARMY" OF 66-MILLION NON-PROFESSIONAL CAREGIVERS IN THE U-S. THEY PROVIDE SUPPORT, COMPASSION, AND CARE TO PEOPLE WHO FACE UNIMAGINABLE HEALTH-ISSUES. NOW, THESE CAREGIVERS ARE GETTING THE RECOGNITION THAT THEY DESERVE. SHIRE CREATED THE "BRAVE AWARDS" IN ORDER TO CAPTURE THE SPIRIT OF HELPING OTHERS--CELEBRATING THE IMPACT THAT NON-PROFESSIONAL CAREGIVERS PLAY IN THE LIVES OF OTHERS, AND ON SOCIETY. THE SHIRE-"BRAVE AWARDS" HONOR ORDINARY PEOPLE WHO GIVE OF THEMSELVES BY CARING FOR A LOVED-ONE IN A MEANINGFUL, DEDICATED, AND SELFLESS MANNER. WHO'S ELIGIBLE? A CAREGIVER MAY BE A RELATIVE, NEIGHBOR, OR FRIEND. THE SELECTION-COMMITTEE CHOOSES UP TO 20 PEOPLE, FROM AROUND THE WORLD, WHO REFLECT SHIRE'S "BRAVE" VALUES. EACH RECIPIENT RECEIVES A 10-THOUSAND-DOLLAR AWARD. TO LEARN MORE--AND TO NOMINATE A CAREGIVER--VISIT "SHIRE-BRAVE-AWARDS"-DOT-COM. ENTRIES ARE BEING ACCEPTED THROUGH JUNE 30TH.
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