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Mothers Are Focusing More and More on Long-Term Financial Planning

Citi ConsumerFeature


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:60 READER SCRIPT
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A NEW, NATIONWIDE SURVEY REVEALS THAT NOT ONLY ARE SIX IN 10 MOMS MAKING THE MOST OF THEIR FAMILIES' DAY-TO-DAY MONEY-DECISIONS--WITH SAVINGS AS A PRIORITY--BUT AFTER HAVING CHILDREN, MOM'S ROLE GREW ACROSS ALL FINANCIAL-RESPONSIBILITIES--INCLUDING LONG-TERM FINANCIAL-PLANNING.  ACCORDING TO CITIBANK'S "WOMEN AND COMPANY", EVERY PARENT KNOWS THAT HAVING A BABY CHANGES EVERYTHING--AND THAT FINANCES ARE NO EXCEPTION.  MOMS ARE SPENDING LESS ON THEMSELVES, USING COUPONS AND DEAL-OFFERS MORE OFTEN, AND FOCUSING ON PAYING DOWN DEBT.  TO GET YOUR BABY OFF ON THE RIGHT FINANCIAL-FOOT, YOU NEED TO HAVE A SOLID PICTURE OF YOUR FINANCES:  WHAT ARE YOU SPENDING ON NOW?  AND, HOW DO YOU PLAN TO PAY FOR NEW EXPENSES THAT WILL ARISE--FROM DIAPERS AND FORMULA, TO DAYCARE AND COLLEGE?  ALSO, YOU'LL WANT TO START BUILDING A HEALTHY CASH-RESERVE, FOR THOSE UNEXPECTED ITEMS--LIKE DOCTORS-VISITS OR DENTAL-WORK.  FOR MORE TIPS ON FINANCIAL-PLANNING, VISIT "WOMEN-AND-CO"-DOT-COM.


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