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Americans Need to Be Better Prepared to Handle the Financial Impact of an Unexpected Life Crisis

State Farm ConsumerFeature


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:60 READER SCRIPT
(DOES NOT FULLY MATCH AUDIO)

IF AN UNEXPECTED, MAJOR LIFE-CRISIS OCCURS, MOST AMERICANS WOULD BE UNPREPARED TO HANDLE THE FINANCIAL-IMPACT.  A RECENT STATE FARM-SURVEY FOUND THAT--WHILE MOST ADULTS SAY THAT HAVING A BACK-UP PLAN IS IMPORTANT--FEWER THAN HALF ACTUALLY HAVE ONE.  PEOPLE ALWAYS THINK THAT THE UNEXPECTED HAPPENS TO SOMEBODY ELSE.  BUT, SETBACKS CAN HIT ANYONE--AND PEOPLE NEED TO BE READY.  WITH THE ECONOMIC-DOWNTURN, YOU NEED TO TAKE A CLOSER-LOOK AT YOUR FINANCIAL-SITUATION--AND DEVELOP A "PLAN B", TO HELP WITH THE UNEXPECTED, LIKE JOB-LOSS, ILLNESS, OR THE DEATH OF A LOVED-ONE.  WHAT SHOULD PEOPLE DO TO BE PREPARED?  START HAVING CONVERSATIONS WITH LOVED-ONES--AND A FINANCIAL-ADVISOR OR INSURANCE-AGENT.  NEXT, COMMIT TO A PLAN, IN WRITING.  AND FINALLY, GET STARTED BY INVESTING A LITTLE AT A TIME.  SOME COMPANIES, LIKE STATE FARM, HAVE AN ONLINE "LIFE-NEEDS CALCULATOR" THAT CAN HELP YOU THROUGH THE PROCESS.  FOR MORE TIPS, VISIT "STATE-FARM"-DOT-COM.


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