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Coca-Cola Makes Its Cans White, in Order to Help Support World Wildlife Fund's Polar-Bear Conservation Efforts
Coca-Cola ConsumerFeature
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READER SCRIPT
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THIS HOLIDAY-SEASON--FOR THE FIRST TIME EVER--COCA-COLA HAS CHANGED ITS FAMOUS RED COKE-CANS TO WHITE. WHY? BECAUSE THE POLAR-BEAR--A COCA-COLA-ICON--NEEDS OUR HELP. THROUGH ITS WORK WITH WORLD WILDLIFE FUND, COCA-COLA HAS COME TO REALIZE HOW MUCH IS NEEDED TO HELP THE POLAR-BEAR. NOW, IT'S TAKING ITS COMMITMENT TO A WHOLE-NEW LEVEL: COCA-COLA IS PROVIDING A BASE-DONATION OF TWO-MILLION DOLLARS, TO W-W-F'S EFFORTS TO PROTECT THE POLAR-BEAR'S HOME. AND, COCA-COLA IS ENCOURAGING PEOPLE TO JOIN IT--BY MAKING INDIVIDUAL, ONE-DOLLAR DONATIONS. TEXT A PRODUCT-CODE TO "357357"--OR ENTER ONLINE, AT "ARCTIC-HOME"-DOT-COM. COKE WILL MATCH ALL DONATIONS THAT ARE MADE WITH A PRODUCT-CODE--UP TO ONE-MILLION DOLLARS. AGAIN, FOR MORE INFORMATION, VISIT "ARCTIC-HOME"-DOT-COM.
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