Back to the RadioSpace™ home page
NewsDirect story topics:
Consumer, Business & General Interest
Current Events & Public Affairs
Entertainment & Sports
Health & Medicine
America's Small Businesses Are Becoming More Confident--and Are Willing to Spend More to Help Promote Growth
FedEx Office ConsumerFeature
Fully produced report in:
mp3PRO format
QuickTime
(MPEG-4/AAC) format
Windows Media Audio
9.2 format
(60 seconds)
-- How Will You Use This Story? --
:60
READER SCRIPT
(DOES NOT FULLY MATCH AUDIO)
SMALL-BUSINESS OWNERS SEEM TO BE SMILING THESE DAYS--ACCORDING TO A RECENT FEDEX OFFICE-SURVEY. IN FACT, THEY'RE SHOWING HIGHER LEVELS OF CONFIDENCE--WITH 63-PERCENT REPORTING A POSITIVE LONG-TERM-OUTLOOK FOR THEIR BUSINESS. SMALL-BUSINESS OWNERS ARE ALSO WILLING TO SPEND MORE THIS YEAR, IN ORDER TO GROW THEIR BUSINESSES. OVERALL, THE SURVEY FOUND THAT THEIR OUTLOOK FOR 2011 IS EVEN STRONGER THAN IT WAS FOR LAST YEAR: SPECIFICALLY, 44-PERCENT OF SMALL-BUSINESS OWNERS ARE LOOKING TO EXPAND THEIR PRODUCTS AND SERVICES--AND 55-PERCENT PLAN TO STRATEGICALLY INVEST IN THEIR MARKETING-EFFORTS THIS YEAR. ALSO, THE SURVEY FOUND THAT NEARLY A QUARTER OF SMALL-BUSINESS OWNERS THINK THAT THEIR MARKETING-MATERIALS AREN'T UP TO PAR. HOWEVER, THERE ARE MANY RESOURCES AVAILABLE TO HELP THEM IMPROVE OR EXPAND THEIR VISIBILITY--INCLUDING FEDEX OFFICE. SMART MARKETING IS KEY TO GROWING A BUSINESS--AND THE COMMITMENT AMONG SMALL BUSINESSES TO INVEST IN THIS AREA IS A SIGN THAT THEY'RE SEEING RESULTS. TO LEARN MORE ABOUT THIS SURVEY, VISIT "NEWS"-DOT-"FEDEX"-DOT-COM.
For more information regarding Consumer Radio Network programming--including a full listing of current ConsumerFeatures--click here.
