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Credit Cards Are Getting a High-Tech Makeover Citi ConsumerFeature
-- How Will You Use This Story? -- :60
READER SCRIPT YOUR EVERYDAY CREDIT-CARD IS GETTING A MAJOR MAKEOVER. CITI IS THE FIRST ISSUER TO LAUNCH NEXT-GENERATION CREDIT-CARDS WITH LIGHTS, BUTTONS, A BATTERY, AND A CHIP INSIDE--TO GIVE CONSUMERS GREATER CONTROL AND OPTIONS, AT THE REGISTER. WHILE PEOPLE DON'T TYPICALLY THINK THAT CREDIT-CARDS ARE INNOVATIVE, CITI IS INTRODUCING A WAY FOR CUSTOMERS TO USE THEIR REWARD-POINTS OR CASH-REWARDS TOWARD PURCHASES--AT THE POINT-OF-SALE. CITI'S "TWO-G" CREDIT-CARDS FEATURE TWO BUTTONS ON THE FRONT--GIVING CUSTOMERS THE CHOICE TO PAY WITH CREDIT--AS THEY NORMALLY WOULD--OR TO REDEEM THEIR REWARD-POINTS OR CASH-REWARDS, WITH A SWIPE OF THEIR CARD. THE "TWO-G" CARDS CAN BE USED AT MILLIONS OF MERCHANTS, WORLDWIDE--WHEREVER CREDIT-CARDS ARE SWIPED. TO LEARN MORE ABOUT THE PILOT-LAUNCH OF THESE INNOVATIVE NEW CREDIT-CARDS, VISIT "2-G"-DOT-"C-I-T-I-CARDS"-DOT-COM. For more information regarding Consumer Radio Network programming--including a full listing of current ConsumerFeatures--click here. |
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