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Most American Small-Business Owners Are Now Optimistic about the State of Their Own Business
FedEx Office ConsumerFeature
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READER SCRIPT
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DESPITE CHALLENGES CAUSED BY THE RECESSION, AMERICA'S SMALL BUSINESSES ARE CONFIDENT THAT THINGS ARE TURNING AROUND. THAT'S ACCORDING TO THE THIRD-ANNUAL "SIGNS OF THE TIMES SURVEY"--CONDUCTED BY FEDEX OFFICE. MORE THAN HALF OF THOSE POLLED SAID THAT THEIR BUSINESS HAS ALREADY RECOVERED--OR WILL FULLY RECOVER--BY THE END OF THIS YEAR; AND ALMOST THREE-QUARTERS SAID THAT SMALL BUSINESSES WILL BE THE DRIVING-FORCE BEHIND THE U-S ECONOMIC-RECOVERY. FEDEX OFFICE BELIEVES THAT SMALL BUSINESSES ARE GETTING IT RIGHT--WHEN IT COMES TO IDENTIFYING AND INVESTING IN TOOLS THAT WILL HELP THEM BOUNCE BACK, AFTER THIS RECESSION: FROM PRINT-ADS AND DIRECT-MAIL CAMPAIGNS--TO ONLINE MARKETING-PROGRAMS AND SOCIAL-MEDIA--SMALL-BUSINESS OWNERS ARE SAVVY ABOUT MAXIMIZING THEIR MARKETING-BUDGETS, TO CONNECT WITH BOTH NEW AND EXISTING CUSTOMERS. AS PROOF, NEARLY HALF PLAN TO GROW THEIR BUSINESS, THIS YEAR, BY INCREASING COMMUNICATION WITH EXISTING AND POTENTIAL CUSTOMERS. FOR MORE INFORMATION ON THE SURVEY, VISIT "NEWS"-DOT-"FEDEX"-DOT-COM. AND, TO LEARN ABOUT FEDEX OFFICE'S MARKETING-SOLUTIONS, VISIT "FEDEX"-DOT-COM-SLASH-"PRINT".
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