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How Can You Find the Perfect Engagement Ring?

Jewelry Information Center ConsumerFeature


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Fully produced report in MP3 format:
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(60 seconds)


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:60 READER SCRIPT
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YOU'VE FALLEN FOR HER--AND NOW IT'S TIME TO POP THE QUESTION.  MAKE THE MOMENT FLAWLESS, BY HAVING A PERFECT ENGAGEMENT RING.  THE JEWELRY INFORMATION CENTER OFFERS THESE VALUABLE TIPS ON PICKING THE PERFECT RING, FOR BOTH OF YOU.  FIRST, DO YOUR RESEARCH, AND LEARN WHAT SHE LIKES IN A RING.  THEN, SET YOUR BUDGET; HAVING AN ESTABLISHED BUDGET WILL HELP YOU IDENTIFY THE BEST RING FOR YOUR MONEY.  NEXT, CHOOSE A JEWELER WHO'S A MEMBER OF A PROFESSIONAL TRADE ASSOCIATION--SUCH AS JEWELERS OF AMERICA; THEY'LL TAKE THE TIME TO ANSWER ALL YOUR QUESTIONS--AND MAKE THE SHOPPING-EXPERIENCE A PLEASURABLE ONE.  ALSO, REMEMBER TO ASK ABOUT THE "FOUR C'S": CUT, COLOR, CLARITY, AND CARAT-WEIGHT; THEY DETERMINE YOUR DIAMOND'S VALUE.  AND, DON'T FORGET THAT BIGGER DIAMONDS DON'T ALWAYS MEAN BETTER.  NOW, IF YOU'RE LOOKING FOR SOMETHING OTHER THAN A DIAMOND, A PROFESSIONAL JEWELER CAN OFFER MANY OTHER JEWELRY-GIFT IDEAS--LIKE HEART-SHAPED PENDANTS, GEMSTONE-EARRINGS, OR A BEAUTIFUL-LOOKING TIMEPIECE.  FOR MORE INFORMATION--AND A LIST OF PROFESSIONAL JEWELERS NEAR YOU--VISIT "J-I-C"-DOT-ORG.


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