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When Buying a Diamond Engagement Ring for Valentine's Day, It's Helpful to Ask Some Questions First

Jewelry Information Center ConsumerFeature


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WITH THE ROMANCE OF VALENTINE'S DAY IN THE AIR, MANY A YOUNG LOVER'S THOUGHTS TURN TO DIAMONDS--THOSE PRECIOUS AND SPARKLING SIGNS OF LASTING LOVE.  JEWELRY INFORMATION CENTER OFFERS THE FOLLOWING TIPS FOR BUYING THAT PERFECT DIAMOND ENGAGEMENT RING--BECAUSE BUYING A DIAMOND ENGAGEMENT RING IS BOTH AN EMOTIONAL PURCHASE AND A VERY SIGNIFICANT ONE:  FIRST, BEFORE YOU POP THE BIG QUESTION, MAKE SURE THAT YOU FIND A WELL-ESTABLISHED, TRUSTED JEWELER TO HELP YOU--ONE WHO'S A MEMBER OF A PROFESSIONAL TRADE ASSOCIATION, SUCH AS JEWELERS OF AMERICA; THAT WAY, YOU'LL HAVE THE KNOWLEDGE AND ASSISTANCE OF A TRUE PROFESSIONAL.  ASK THE JEWELER TO EXPLAIN ABOUT THE "FOUR C'S"--"CUT", "COLOR", "CLARITY", AND "CARAT WEIGHT"; THESE IMPORTANT FACTORS DETERMINE A DIAMOND'S TRUE VALUE.  AND, EVEN IF YOU'RE NOT QUITE READY TO TAKE THE BIG PLUNGE--OR IF YOU'RE ALREADY MARRIED--A PROFESSIONAL JEWELER CAN SHOW YOU MANY OTHER GIFT IDEAS THAT WILL NOT ONLY MAKE YOUR SWEETHEART SMILE ON VALENTINE'S DAY, BUT THAT WILL ALSO BECOME TREASURED FAMILY HEIRLOOMS.  FOR MORE INFORMATION ON FINE JEWELRY--AS WELL AS A LIST OF PROFESSIONAL JEWELERS NEAR YOU--VISIT "J-I-C"-DOT-ORG.


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