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Coca-Cola Makes Its Cans White, in Order to Help Support World Wildlife Fund's Polar-Bear Conservation Efforts


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(OPEN):
WHITE WILL BE THE NEW RED, ON STORE-SHELVES, THIS HOLIDAY-SEASON.  ON TUESDAY [OCTOBER 25TH], COCA-COLA ANNOUNCED THAT--FOR THE FIRST TIME EVER--IT'S CHANGING ITS ICONIC RED COKE-CANS TO WHITE.  WHY?  TO INSPIRE PEOPLE WHO LOVE THE BEARS TO HELP PROTECT THEIR ARCTIC-HOME.  COCA-COLA AND WORLD WILDLIFE FUND ARE JOINING HANDS, IN A NEW CAMPAIGN TO RAISE AWARENESS AND FUNDS FOR CONSERVATION-EFFORTS TO HELP CREATE A SAFE-HAVEN FOR THE BEARS--THROUGH A PROGRAM CALLED "ARCTIC HOME"KATIE BAYNE [LIKE "BANE" OR "BAIN"]--THE PRESIDENT AND GENERAL-MANAGER OF SPARKLING-BEVERAGES AT COCA-COLA--SAYS THAT PARTNERSHIPS SUCH AS THIS ONE CAN REALLY MAKE AN IMPACT...

(BAYNE):
"PEOPLE EVERYWHERE HAVE TOLD US THAT THEY WANT TO MAKE A DIFFERENCE IN THE WORLD--AND LOVE THE POLAR-BEAR, JUST LIKE WE DO.  IN ADDITION TO MAKING A BASE-DONATION OF TWO-MILLION DOLLARS TO WORLD WILDLIFE FUND, COCA-COLA'S INVITING CONSUMERS TO GET INVOLVED:  PEOPLE CAN TEXT PACKAGE-CODES TO '357357', TO TRIGGER AN INDIVIDUAL-DONATION OF A DOLLAR--TO SUPPORT W-W-F'S POLAR-BEAR CONSERVATION-EFFORTS.  COCA-COLA WILL MATCH ALL THOSE DONATIONS [THAT ARE] MADE WITH A PACKAGE-CODE--UP TO ONE-MILLION DOLLARS.  PLEASE JOIN COCA-COLA AND WORLD WILDLIFE FUND, THROUGH MARCH 15TH, 20-12, AS WE ALL WORK TOGETHER--TO LEARN AND TO CREATE A SAFE-HAVEN FOR THE POLAR-BEAR--BY VISITING 'ARCTIC-HOME'-DOT-COM.
"



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