Back to the RadioSpace™ home page
NewsDirect story topics:
Consumer, Business & General Interest
Current Events & Public Affairs
Entertainment & Sports
Health & Medicine
Coca-Cola Makes Its Cans White, in Order to Help Support World Wildlife Fund's Polar-Bear Conservation Efforts
Fully produced report in:
mp3PRO format
QuickTime
(MPEG-4/AAC) format
Windows Media Audio
9.2 format
(79 seconds)
-- How Will You Use This Story? --
(OPEN):
WHITE WILL BE THE NEW RED, ON STORE-SHELVES, THIS HOLIDAY-SEASON.
ON TUESDAY [OCTOBER 25TH], COCA-COLA ANNOUNCED
THAT--FOR THE FIRST TIME EVER--IT'S CHANGING ITS ICONIC RED COKE-CANS TO
WHITE. WHY? TO INSPIRE PEOPLE WHO LOVE THE BEARS TO HELP
PROTECT THEIR ARCTIC-HOME. COCA-COLA AND WORLD WILDLIFE FUND
ARE JOINING HANDS, IN A NEW CAMPAIGN TO RAISE AWARENESS AND FUNDS FOR
CONSERVATION-EFFORTS TO HELP CREATE A SAFE-HAVEN FOR THE BEARS--THROUGH
A PROGRAM CALLED "ARCTIC HOME". KATIE BAYNE [LIKE
"BANE" OR "BAIN"]--THE PRESIDENT AND GENERAL-MANAGER OF
SPARKLING-BEVERAGES AT COCA-COLA--SAYS THAT PARTNERSHIPS SUCH AS
THIS ONE CAN REALLY MAKE AN IMPACT...
(BAYNE):
"PEOPLE EVERYWHERE HAVE TOLD US THAT THEY WANT TO MAKE A
DIFFERENCE IN THE WORLD--AND LOVE THE POLAR-BEAR, JUST LIKE WE DO.
IN ADDITION TO MAKING A BASE-DONATION OF TWO-MILLION DOLLARS TO
WORLD WILDLIFE FUND, COCA-COLA'S INVITING CONSUMERS TO GET INVOLVED:
PEOPLE CAN TEXT PACKAGE-CODES TO '357357', TO TRIGGER AN
INDIVIDUAL-DONATION OF A DOLLAR--TO SUPPORT W-W-F'S POLAR-BEAR
CONSERVATION-EFFORTS. COCA-COLA WILL MATCH ALL THOSE DONATIONS
[THAT ARE] MADE WITH A PACKAGE-CODE--UP TO ONE-MILLION DOLLARS.
PLEASE JOIN COCA-COLA AND WORLD WILDLIFE FUND, THROUGH MARCH 15TH,
20-12, AS WE ALL WORK TOGETHER--TO LEARN AND TO CREATE A SAFE-HAVEN FOR
THE POLAR-BEAR--BY VISITING
'ARCTIC-HOME'-DOT-COM."
