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In Response to the Recession, Women Are Using Their Growing Financial Knowledge and Influence to Foster a More-Open Dialogue about Money
Fully produced report in MP3 format:
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(69 seconds)
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(OPEN):
IN RESPONSE TO THE RECESSION, WOMEN ARE USING THEIR GROWING FINANCIAL
KNOWLEDGE AND INFLUENCE TO FOSTER A MORE-OPEN DIALOGUE ABOUT MONEY--AND
REALLY DEFINING A NEW AGE OF FINANCIAL RESPONSIBILITY. THAT'S
ACCORDING TO JUST-RELEASED RESULTS FROM THE LATEST "WOMEN AND
AFFLUENCE" SURVEY FROM CITI'S "WOMEN AND
COMPANY"--A FINANCIAL COMMUNITY WHERE WISDOM, WEALTH, AND WOMEN
MEET. FOUNDER AND C-E-O, LISA CAPUTO [AS IN
"PEW"], HAS MORE...
(CAPUTO):
"WOMEN'S RISING FINANCIAL INFLUENCE IS BREAKING DOWN A
LONG-STANDING TABOO OF TALKING ABOUT MONEY. THIS YEAR'S RESULTS
SHOW THAT NINE-IN-10 WOMEN ARE TALKING, WITH THEIR FAMILY, ABOUT
FINANCES. IN FACT, OVER TWO-THIRDS OF OUR RESPONDENTS BELIEVE THAT
TALKING ABOUT MONEY IS NOW MUCH MORE SOCIALLY ACCEPTABLE, IN THE WAKE OF
THE ECONOMIC DOWNTURN. WHAT'S MORE, NOT ONLY ARE WOMEN TALKING
MORE ABOUT MONEY; THEY'RE ALSO TEACHING OTHERS ABOUT IT, TOO:
86-PERCENT OF MOTHERS--AND HALF OF ALL AFFLUENT WOMEN--FEEL A
RESPONSIBILITY TO SHARE LESSONS LEARNED FROM THE FINANCIAL CRISIS, WITH
THEIR CHILDREN, FAMILY, FRIENDS, AND COLLEAGUES. THE TOP TIPS THAT
THEY'RE PASSING ON ARE SAVING WISELY AND SPENDING SMARTER."
(CLOSE):
FOR MORE ON THE SURVEY--AND FINANCIAL-EDUCATIONAL RESOURCES--VISIT
"WOMEN-AND-CO"-DOT-COM.
