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In Response to the Recession, Women Are Using Their Growing Financial Knowledge and Influence to Foster a More-Open Dialogue about Money


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(OPEN):
IN RESPONSE TO THE RECESSION, WOMEN ARE USING THEIR GROWING FINANCIAL KNOWLEDGE AND INFLUENCE TO FOSTER A MORE-OPEN DIALOGUE ABOUT MONEY--AND REALLY DEFINING A NEW AGE OF FINANCIAL RESPONSIBILITY.  THAT'S ACCORDING TO JUST-RELEASED RESULTS FROM THE LATEST "WOMEN AND AFFLUENCE" SURVEY FROM CITI'S "WOMEN AND COMPANY"--A FINANCIAL COMMUNITY WHERE WISDOM, WEALTH, AND WOMEN MEET.  FOUNDER AND C-E-O, LISA CAPUTO [AS IN "PEW"], HAS MORE...

(CAPUTO):
"WOMEN'S RISING FINANCIAL INFLUENCE IS BREAKING DOWN A LONG-STANDING TABOO OF TALKING ABOUT MONEY.  THIS YEAR'S RESULTS SHOW THAT NINE-IN-10 WOMEN ARE TALKING, WITH THEIR FAMILY, ABOUT FINANCES.  IN FACT, OVER TWO-THIRDS OF OUR RESPONDENTS BELIEVE THAT TALKING ABOUT MONEY IS NOW MUCH MORE SOCIALLY ACCEPTABLE, IN THE WAKE OF THE ECONOMIC DOWNTURN.  WHAT'S MORE, NOT ONLY ARE WOMEN TALKING MORE ABOUT MONEY; THEY'RE ALSO TEACHING OTHERS ABOUT IT, TOO:  86-PERCENT OF MOTHERS--AND HALF OF ALL AFFLUENT WOMEN--FEEL A RESPONSIBILITY TO SHARE LESSONS LEARNED FROM THE FINANCIAL CRISIS, WITH THEIR CHILDREN, FAMILY, FRIENDS, AND COLLEAGUES.  THE TOP TIPS THAT THEY'RE PASSING ON ARE SAVING WISELY AND SPENDING SMARTER.
"

(CLOSE):
FOR MORE ON THE SURVEY--AND FINANCIAL-EDUCATIONAL RESOURCES--VISIT "WOMEN-AND-CO"-DOT-COM.



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