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A New Campaign Helps Minnesotans with Diabetes Make Behavioral Changes and Meet Their 'New Norm'
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(70 seconds)
-- How Will You Use This Story? --
(OPEN):
THE C-D-C SAYS THAT AT LEAST 320-THOUSAND ADULTS, THROUGHOUT MINNESOTA, HAVE
DIABETES--WITH AROUND 18-THOUSAND NEW CASES BEING DIAGNOSED, EACH YEAR.
THAT'S WHY "BLUE CROSS AND BLUE SHIELD OF MINNESOTA" IS INTRODUCING A NEW, ONLINE
RESOURCE--TO HELP MINNESOTANS WITH DIABETES MAKE BEHAVIORAL CHANGES, AND MEET THEIR
"NEW NORM". THE ORGANIZATION'S DOCTOR GLENN POMERANTZ
EXPLAINS...
(POMERANTZ):
"DIABETES IS A BIG PUBLIC-HEALTH ISSUE, FOR US IN MINNESOTA.
SO, TREATING BLOOD-SUGARS--AND KEEPING THEM IN THE NORMAL ZONE--IS ESSENTIAL FOR IMPROVING LONG-TERM OUTCOMES.
'BLUE CROSS' IS ROLLING OUT A CAMPAIGN, AND A PROGRAM, CALLED 'NEW NORM':
WE'VE LOOKED AT PATIENTS WHO'VE BEEN DIAGNOSED WITH DIABETES IN THEIR FIRST
YEAR--AND WHAT WE FOUND WAS RATHER STARTLING: THAT ONLY 15-PERCENT OF MINNESOTANS ARE FOLLOWING UP, AND TAKING ADVANTAGE OF RECEIVING EDUCATION AND COACHING FROM EITHER
'DIABETES SELF-MANAGEMENT EDUCATORS' OR 'DIABETES SELF-MANAGEMENT
PROGRAM-COACHES'. WE KNOW [THAT] THERE'S A BIG GAP HERE--IN TERMS OF THE OPPORTUNITY TO IMPROVE KNOWLEDGE, AND SKILLSETS, AND RESOURCES THAT ARE AVAILABLE, TODAY, THAT ARE COVERED FOR MINNESOTANS."
(CLOSE):
TO LEARN MORE, VISIT "BLUE-CROSS-M-N"-DOT-COM-SLASH-"NEW-NORM".
