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A New Section on American Greetings' Website Spotlights Taylor Swift
Fully produced report in:
mp3PRO format
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(70 seconds)
-- How Will You Use This Story? --
(OPEN):
FOUR-TIME GRAMMY-WINNER TAYLOR SWIFT HAS BECOME A BIG STAR IN
THE CARD-AISLE--IN ADDITION TO ON-STAGE--THANKS TO HER POPULAR LINE OF CARDS
WITH AMERICAN GREETINGS. NOW, SWIFT AND THE
GREETING-CARD COMPANY ARE LAUNCHING A NEW PAGE, AT
"AMERICAN-GREETINGS"-DOT-COM. FANS WILL ABLE TO TAKE PART IN SPECIAL
PROMOTIONS--AND RECEIVE TIPS ON HOW TO "SPEAK NOW". THE INTERACTIVE
SECTION WILL ALSO FEATURE THE LATEST PAPER GREETING-CARDS--AND NEW ONLINE
POSTCARDS FROM TAYLOR SWIFT AND AMERICAN GREETINGS. LINDSAY KALBACK
[AS IN "CAL"--NOT "CALL"]--FROM THE TAYLOR SWIFT BRAND-MANAGEMENT
TEAM AT AMERICAN GREETINGS--SAYS THAT THIS INTRODUCTION IS AN EXCITING WAY
TO EXPAND ON TAYLOR'S UNIQUE SENSIBILITIES ON RELATIONSHIPS AND ALWAYS
STAYING CONNECTED WITH THE MOST-IMPORTANT PEOPLE IN OUR LIVES...
(KALBACK):
"WHAT MAKES TAYLOR'S CARDS SO POPULAR IS THAT HER MESSAGES ARE
HEARTFELT, WHILE STILL BEING REALLY CANDID AND UNIQUE. WE WANTED
TO FIND A WAY TO BRING THAT CASUAL STYLE AND CREATIVE SPIRIT TO EVEN
MORE OF HER FANS AND GREETING-CARD ENTHUSIASTS ALIKE. AND, WE'RE
VERY EXCITED TO BE LAUNCHING THIS NEW PAGE, TO HELP US DO JUST THAT."
(CLOSE):
TO LEARN HOW TO "SPEAK NOW", PARTICIPATE IN SPECIAL PROMOTIONS, AND SEE
WHAT'S AVAILABLE IN STORES AND ONLINE FROM TAYLOR SWIFT AND AMERICAN
GREETINGS, VISIT
"AMERICAN-GREETINGS"-DOT-COM-SLASH-"TAYLOR-SWIFT".
