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America's Beverage Industry and Environmental Leaders Mark the First Year of Their 'Every Bottle Back' Initiative


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Fully produced report in:
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(58 seconds)


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-- Also available (in MP3 only) are localized productions with alternate soundbites that describe the initiative's first three investments: for the Dallas/Fort Worth area; for Broken Arrow, Okla.; and for Kenosha, Wisc. --

(OPEN):
"AMERICA RECYCLES DAY" IS THIS SUNDAY, NOVEMBER 15TH.  AND, LAST FALL, AMERICA'S LEADING BEVERAGE-COMPANIES--"THE COCA-COLA COMPANY", "KEURIG/DOCTOR PEPPER", AND "PEPSI-CO"--JOINED ENVIRONMENTAL LEADERS "CLOSED-LOOP PARTNERS", "THE RECYCLING PARTNERSHIP", AND "WORLD WILDLIFE FUND", TO LAUNCH "EVERY BOTTLE BACK": A CROSS-INDUSTRY INITIATIVE TO DECREASE THEIR PLASTIC-FOOTPRINT.  KATHERINE LUGAR IS THE PRESIDENT AND C-E-O OF THE "AMERICAN BEVERAGE ASSOCIATION"...

(LUGAR):
"
TOGETHER, WE'RE INVESTING IN COMMUNITIES ACROSS THE COUNTRY, TO BOOST THE COLLECTION OF RECYCLABLE MATERIALS--INCLUDING PLASTIC-BOTTLES AND ALUMINUM-CANS.  YOU SEE, OUR COMPANIES ARE INTENTIONALLY MAKING BOTTLES THAT ARE 100-PERCENT RECYCLABLE.  AND, TOGETHER, WE WILL ENSURE THAT OUR VALUABLE PLASTIC-BOTTLES ARE COLLECTED, AND REMADE INTO NEW BOTTLES, AS INTENDED--MEANING LESS NEW PLASTIC IN THE ENVIRONMENT."

(CLOSE):
TO LEARN MORE, VISIT "EVERY-BOTTLE-BACK"-DOT-ORG; THAT'S "EVERY-BOTTLE-BACK"-DOT-ORG.



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