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As Americans Eat More Snacks and Small Meals, 7-Eleven Is Meeting Their Needs with New Bite-Size Portions

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Two statements from Kelly Buckley--7-Eleven's vice president of fresh-food innovation--in:
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According to a report in "Food Technology" magazine, the number of snackers in the U.S. has doubled since 2010.  Americans now typically eat two to three snacks a day--or 1,000 snacks per year.  Kelly Buckley--7-Eleven's vice president of fresh-food innovation--talks about why we've become a snacking nation:

"Snacking isn't a 'special dining occasion' anymore; it's the norm.  Americans are choosing mini-meals for a variety of reasons--including a lack of time, [or] eating smaller meals as part of a diet program.  We often crave a morning munch, an afternoon pick-me-up, or a late-night snack.  As meals become more snack-like, 7-Eleven® is adding smaller portions, with mini-bite sizes--and the public is eating it up, so to speak.

"Kids, teens, and 20-somethings are the biggest snackers.  The good news is, they're often opting for healthier snacks than the generation before them.  We see fresh fruit and veggie trays as a very popular choice.  And, when people want snacks like corn dogs, mozzarella sticks, or taquitos, they can now enjoy them from 7-Eleven--guilt-free and in smaller portions."

Fun facts:

  • Blueberry is the best-selling 7-Eleven muffin across the U.S.

  • On average, 7-Eleven sells 372 fresh bakery items every minute.

  • 7-Eleven sells 100 million fresh-grilled hot dogs a year--more than any other retailer in the U.S.

  • 7-Eleven stores in Washington, D.C., sell more hot dogs than any other city in the U.S.

  • If you lined up all the bakery items made for 7-Eleven in a year, they would extend almost 6,000 miles.  That's from Boston to San Diego--and back again.

The newest hot snacks to join the mini-meal scene at 7-Eleven stores are Corn Dog Bites, Mozzarella Sticks with a side of Marinara Sauce, and Chicken Chipotle Go-Go Taquitos®.

For consumers looking for a better-for-you snacking option, 7-Eleven offers veggie trays with dip--as well as fresh, seasonal fruit like strawberries, grapes, watermelons, cantaloupe, pineapple, mango, and kiwi.  NPD's "SnackTrack"--which regularly monitors snack-food consumption--finds that fresh fruit remains near the top of favorite snack foods.

Copyright © 2013 North American Network, Inc.

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