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As Americans Eat More Snacks and Small Meals, 7-Eleven Is Meeting Their Needs with New Bite-Size Portions
Two statements from Kelly Buckley--7-Eleven's vice president of
fresh-food innovation--in:
mp3PRO format
QuickTime
(MPEG-4/AAC) format
Windows Media Audio
9.2 format
(43 seconds total)
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According to a report in "Food Technology" magazine, the number of snackers in the U.S. has doubled since 2010. Americans now typically eat two to three snacks a day--or 1,000 snacks per year. Kelly Buckley--7-Eleven's vice president of fresh-food innovation--talks about why we've become a snacking nation:
"Snacking isn't a 'special dining occasion' anymore; it's the norm. Americans are choosing mini-meals for a variety of reasons--including a lack of time, [or] eating smaller meals as part of a diet program. We often crave a morning munch, an afternoon pick-me-up, or a late-night snack. As meals become more snack-like, 7-Eleven® is adding smaller portions, with mini-bite sizes--and the public is eating it up, so to speak.
"Kids, teens, and 20-somethings are the biggest snackers. The good news is, they're often opting for healthier snacks than the generation before them. We see fresh fruit and veggie trays as a very popular choice. And, when people want snacks like corn dogs, mozzarella sticks, or taquitos, they can now enjoy them from 7-Eleven--guilt-free and in smaller portions."
Fun facts:
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Blueberry is the best-selling 7-Eleven muffin across the U.S.
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On average, 7-Eleven sells 372 fresh bakery items every minute.
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7-Eleven sells 100 million fresh-grilled hot dogs a year--more than any other retailer in the U.S.
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7-Eleven stores in Washington, D.C., sell more hot dogs than any other city in the U.S.
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If you lined up all the bakery items made for 7-Eleven in a year, they would extend almost 6,000 miles. That's from Boston to San Diego--and back again.
The newest hot snacks to join the mini-meal scene at 7-Eleven stores are Corn Dog Bites, Mozzarella Sticks with a side of Marinara Sauce, and Chicken Chipotle Go-Go Taquitos®.
For consumers looking for a better-for-you snacking option, 7-Eleven offers veggie trays with dip--as well as fresh, seasonal fruit like strawberries, grapes, watermelons, cantaloupe, pineapple, mango, and kiwi. NPD's "SnackTrack"--which regularly monitors snack-food consumption--finds that fresh fruit remains near the top of favorite snack foods.
