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Whole Foods Market Is Implementing a Comprehensive, Science-Based Sustainability-Ratings Program for Wild-Caught Seafood
Fully produced report in MP3 format:
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(91 seconds)
-- How Will You Use This Story? --
(OPEN):
THE UNITED NATIONS REPORTS THAT 80-PERCENT OF GLOBAL
FISHERIES ARE FULLY EXPLOITED, OVERFISHED, OR DEPLETED.
WHOLE FOODS MARKET IS WORKING TO REVERSE THIS TREND--BY BECOMING
THE FIRST RETAILER TO IMPLEMENT A COMPREHENSIVE, SCIENCE-BASED
SUSTAINABILITY-RATINGS PROGRAM, FOR WILD-CAUGHT SEAFOOD. IT WILL
ALSO END SALES OF ALL "RED-RATED" SPECIES, BY EARTH DAY 2013.
USING COLOR-CODED SUSTAINABILITY-RATINGS FROM ITS PARTNERS--BLUE
OCEAN INSTITUTE, AND THE MONTEREY BAY AQUARIUM--CONSUMERS
CAN NOW MAKE MORE-INFORMED CHOICES ABOUT THEIR SEAFOOD: THE NEW
SUSTAINABILITY-RATINGS PROGRAM EXPANDS UPON THE PARTNERSHIP THAT WHOLE
FOODS MARKET HAS HAD WITH THE MARINE STEWARDSHIP COUNCIL
SINCE 19-99--AND THE NEW RATINGS APPLY ONLY TO NON-M-S-C-CERTIFIED
FISH. MONTEREY BAY AQUARIUM VICE-PRESIDENT, MICHAEL
SUTTON, HAS MORE...
(SUTTON):
"WE'RE DELIGHTED TO HELP WHOLE FOODS MARKET EXPAND
ITS COMMITMENT TO OFFERING SEAFOOD FROM SUSTAINABLE SOURCES. WHOLE
FOODS MARKET IS A LEADER IN THE FIELD--AND ITS DECISION WILL HAVE A REAL
IMPACT ON SEAFOOD-SUPPLIERS AND OTHER RETAILERS, ALIKE. ITS
IN-STORE EDUCATION--AND [ITS] COMMITMENT TO PHASE OUT 'RED-RATED'
SEAFOOD--WILL HELP RAISE AWARENESS, AND IMPROVE FISHING-PRACTICES, ALL
OVER THE WORLD."
(CLOSE):
A GREEN RATING MEANS THAT THE SPECIES IS RELATIVELY ABUNDANT, AND
IS CAUGHT IN ENVIRONMENTALLY FRIENDLY WAYS. A YELLOW RATING
SIGNIFIES THAT SOME CONCERNS EXIST WITH THE SPECIES' STATUS OR
CATCH-METHODS. AND, A RED RATING MEANS THAT, FOR NOW, THE
SPECIES IS SUFFERING FROM OVERFISHING--OR THAT CURRENT FISHING-METHODS
HARM OTHER MARINE-LIFE OR -HABITATS. FOR MORE INFORMATION ON THE
RATINGS, VISIT
"WHOLE-FOODS-MARKET"-DOT-COM.
