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Whole Foods Market Is Implementing a Comprehensive, Science-Based Sustainability-Ratings Program for Wild-Caught Seafood


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(OPEN):
THE UNITED NATIONS REPORTS THAT 80-PERCENT OF GLOBAL FISHERIES ARE FULLY EXPLOITED, OVERFISHED, OR DEPLETED.  WHOLE FOODS MARKET IS WORKING TO REVERSE THIS TREND--BY BECOMING THE FIRST RETAILER TO IMPLEMENT A COMPREHENSIVE, SCIENCE-BASED SUSTAINABILITY-RATINGS PROGRAM, FOR WILD-CAUGHT SEAFOOD.  IT WILL ALSO END SALES OF ALL "RED-RATED" SPECIES, BY EARTH DAY 2013.  USING COLOR-CODED SUSTAINABILITY-RATINGS FROM ITS PARTNERS--BLUE OCEAN INSTITUTE, AND THE MONTEREY BAY AQUARIUM--CONSUMERS CAN NOW MAKE MORE-INFORMED CHOICES ABOUT THEIR SEAFOOD:  THE NEW SUSTAINABILITY-RATINGS PROGRAM EXPANDS UPON THE PARTNERSHIP THAT WHOLE FOODS MARKET HAS HAD WITH THE MARINE STEWARDSHIP COUNCIL SINCE 19-99--AND THE NEW RATINGS APPLY ONLY TO NON-M-S-C-CERTIFIED FISH.  MONTEREY BAY AQUARIUM VICE-PRESIDENT, MICHAEL SUTTON, HAS MORE...

(SUTTON):
"
WE'RE DELIGHTED TO HELP WHOLE FOODS MARKET EXPAND ITS COMMITMENT TO OFFERING SEAFOOD FROM SUSTAINABLE SOURCES.  WHOLE FOODS MARKET IS A LEADER IN THE FIELD--AND ITS DECISION WILL HAVE A REAL IMPACT ON SEAFOOD-SUPPLIERS AND OTHER RETAILERS, ALIKE.  ITS IN-STORE EDUCATION--AND [ITS] COMMITMENT TO PHASE OUT 'RED-RATED' SEAFOOD--WILL HELP RAISE AWARENESS, AND IMPROVE FISHING-PRACTICES, ALL OVER THE WORLD.
"

(CLOSE):
A GREEN RATING MEANS THAT THE SPECIES IS RELATIVELY ABUNDANT, AND IS CAUGHT IN ENVIRONMENTALLY FRIENDLY WAYS.  A YELLOW RATING SIGNIFIES THAT SOME CONCERNS EXIST WITH THE SPECIES' STATUS OR CATCH-METHODS.  AND, A RED RATING MEANS THAT, FOR NOW, THE SPECIES IS SUFFERING FROM OVERFISHING--OR THAT CURRENT FISHING-METHODS HARM OTHER MARINE-LIFE OR -HABITATS.  FOR MORE INFORMATION ON THE RATINGS, VISIT "WHOLE-FOODS-MARKET"-DOT-COM.



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