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A Social-Networking Site Helps Shoppers Make Informed Decisions about Their Holiday Gifts
Fully produced report in MP3 format:
48 kbps |
96 kbps
(58 seconds)
-- How Will You Use This Story? --
(OPEN):
THIS HOLIDAY SEASON, THE BEST GIFT IDEAS ARE A CLICK AWAY, THANKS TO
THE REAL HOLIDAY GIFT EXPERTS--FELLOW HOLIDAY SHOPPERS.
"'HOLIDAY-GIFT-HOTLINE'-DOT-COM"--A SOCIAL-NETWORKING SITE SPONSORED
BY CORDLESS-PHONE MANUFACTURER V-TECH--ALLOWS CONSUMERS TO
BROWSE THROUGH HUNDREDS OF GIFT IDEAS, AND SEND THEIR PERSONAL GIFT
WISHES TO FRIENDS AND FAMILY. THE SITE ALSO FEATURES GADGET-GIFT
IDEAS AND SHOPPING TIPS FROM CONSUMER-TECHNOLOGY EXPERT ROBIN RASKIN...
(RASKIN):
"ACCORDING TO A RECENT STUDY, TWO IN THREE AMERICANS PARTICIPATE
IN SOCIAL-MEDIA WEBSITES. SO, THAT'S WHY SITES LIKE
'"HOLIDAY-GIFT-HOTLINE"-DOT-COM' CREATE A UNIQUE AND CONVENIENT ONLINE
DESTINATION, WHERE CONSUMERS GET TO SHARE GIFT IDEAS. THE SITE
ALSO HAS AGE-APPROPRIATE CATEGORIES, SO YOU CAN FIND THE RIGHT GIFT FOR
EVERYONE ON YOUR LIST--BOTH YOUNG AND OLD."
(CLOSE):
TO START YOUR SEARCH FOR THIS YEAR'S MOST-POPULAR HOLIDAY GIFTS--AND TO BE
ENTERED TO WIN ONE OF V-TECH'S STATE-OF-THE-ART CORDLESS-HOME-PHONE
SYSTEMS--VISIT
"HOLIDAY-GIFT-HOTLINE"-DOT-COM.
