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The Boy Scouts of America Continues to Find Success with the 'Right Decisions, Right Now' Program

R.J. Reynolds ConsumerFeature


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:60 READER SCRIPT
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A LONG-STANDING PARTNERSHIP BETWEEN THE "RIGHT DECISIONS, RIGHT NOW: BE TOBACCO-FREE"-PROGRAM AND THE "BOY SCOUTS OF AMERICA" HAS HAD GREAT RESULTS, IN RAISING AWARENESS OF THE DANGERS OF TEEN TOBACCO-USE.  THIS YEAR ALONE, ABOUT 22-THOUSAND BOYS PARTICIPATED IN "RIGHT DECISIONS, RIGHT NOW" AT THE "PHILMONT SCOUT-RANCH", IN NEW MEXICO.  THE ORGANIZATION USES "RIGHT DECISIONS, RIGHT NOW" AS PART OF ITS "TRAIL OF COURAGE"-PROGRAM, TO TEACH BOYS HOW TO LEAD A HEALTHY LIFESTYLE--BECAUSE IT SPEAKS TO TEENS IN A WAY THAT MAKES SENSE TO THEM.  IT ALSO EDUCATES THEM ABOUT SELF-ESTEEM, AND WAYS TO SAY "NO".  THE ORGANIZATION IS VERY PLEASED WITH ITS PARTNERSHIP--AND BELIEVES THAT IT'S REALLY HELPING TO REDUCE YOUTH TOBACCO-USE.  THIS EVIDENCE-BASED PROGRAM IS AVAILABLE ONLINE--FREE OF CHARGE--TO EDUCATORS, PARENTS, AND YOUTH-FOCUSED COMMUNITY-GROUPS.  FOR MORE INFORMATION, VISIT "RIGHT-DECISIONS-RIGHT-NOW"-DOT-COM.


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