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Finding the Right Jewelry to Give for Valentine's Day Is Easier than You Think

Jewelers of America ConsumerFeature


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:60 READER SCRIPT
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ON THE MOST-ROMANTIC DAY OF THE YEAR, NEARLY ONE-IN-FIVE WILL GIVE THE GIFT OF JEWELRY.  AND, WHILE THERE ARE LOTS OF CHOICES TO CONSIDER, FINDING THE RIGHT PIECE IS EASIER THAN YOU THINK.  "JEWELERS OF AMERICA" OFFERS THIS SOUND ADVICE:  GIVE FINE JEWELRY THAT SPEAKS TO HER STYLE.  PERSONALIZED PIECES WITH ENGRAVINGS, GEMSTONES, OR MONOGRAMS ARE A MEANINGFUL GIFT THAT WILL BE CHERISHED.  BUT, IF THE WOMAN IN YOUR LIFE LOVES TO STAY UP-TO-DATE WITH THE LATEST FASHIONS, CHOOSE EAR-CLIMBERS WITH DIAMONDS, PEARLS, OR GEMSTONES.  FOR GUYS, CHOOSE A BOLD WATCH; THAT WAY, EVERY TIME HE LOOKS DOWN TO CHECK THE TIME, YOU'LL BE ON HIS MIND.  THE KEY TO FINDING THE PERFECT GIFT IS TO KNOW WHERE TO SHOP:  ALWAYS BE SURE TO SHOP WITH A WELL-ESTABLISHED JEWELER--ONE WHO'S A MEMBER OF A PROFESSIONAL TRADE-ASSOCIATION, LIKE "JEWELERS OF AMERICA".  THEN, YOU'LL HAVE THE KNOWLEDGE AND ASSISTANCE OF A TRUSTED PROFESSIONAL.  FOR MORE INFORMATION ABOUT FINE JEWELRY--AND A LIST OF PROFESSIONAL JEWELERS NEAR YOU--VISIT "J-I-C"-DOT-ORG.


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