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Citibank Is Saying 'Thank You' to Its Customers by Giving Away Millions of Rewards Points
Fully produced report in MP3 format:
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(60 seconds)
-- How Will You Use This Story? --
(OPEN):
FLIGHTS TO SEE YOUR TEAM PLAY, ALL SEASON; 119 FILL-UPS OF GAS; OR
ROMANTIC CRUISES--JUST SOME REWARDS THAT WINNERS COULD GET WITH THE
FIVE-MILLION REWARDS POINTS THAT CITIBANK IS GIVING
AWAY. PETER KNITZER [SILENT "K"]--CHAIRMAN AND
C-E-O OF CITIBANK...
(KNITZER):
"[THE] 'THANKS-A-MILLION' PROGRAM IS A WAY OF SAYING 'THANK
YOU' TO OUR CUSTOMERS. WE'RE GIVING OUR CUSTOMERS THE
OPPORTUNITY--WHETHER THEY USE OUR CHECKING ACCOUNTS OR DEBIT CARDS--TO
ENTER INTO A SWEEPSTAKES, AND WIN A MILLION POINTS."
(BRIDGE):
AND, YOU'RE SURE TO FIND SOMETHING YOU LIKE...
(KNITZER):
"YOU CAN REDEEM YOUR 'THANK-YOU POINTS' FOR VIRTUALLY ANYTHING.
AND, IF WE DON'T HAVE IT, WE'LL CREATE IT FOR YOU."
(CLOSE):
THE SWEEPSTAKES RUNS THROUGH NOVEMBER 30TH. NEW CUSTOMERS WHO OPEN A
QUALIFYING CHECKING ACCOUNT--AND ENROLL IN "THANK-YOU REWARDS
NETWORK" FROM CITI--ARE AUTOMATICALLY ENTERED FOR A CHANCE TO WIN UP
TO ONE-MILLION REWARDS POINTS. PLUS, NEW AND EXISTING
CHECKING CUSTOMERS ARE ENTERED, EVERY TIME THEY USE A QUALIFYING DEBIT
CARD AND SIGN FOR PURCHASES. TO FIND OUT MORE, STOP BY A CITIBANK,
OR GO TO
"CITI"-DOT-COM-SLASH-"THANKS-A-MILLION".
