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A Public-Education Campaign Aims to Answer
Consumers' Questions about Long-Term-Care Insurance

Fully produced report in MP3 format:
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96 kbps
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(OPEN):
AS EMPLOYEES CONSIDER THEIR BENEFIT-OPTIONS, DURING OPEN-ENROLLMENT
SEASON, AMERICA'S HEALTH INSURANCE PLANS--OR "A-H-I-P"--IS
ENCOURAGING PEOPLE TO CONSIDER HOW THEY WOULD PAY FOR FUTURE
LONG-TERM-CARE SERVICES--IF THE NEED ARISES. AS PART OF A NATIONAL
EDUCATION CAMPAIGN, "A-H-I-P" HAS LAUNCHED A NEW CONSUMER-FRIENDLY
WEBSITE--"'MY-LIFE-MY-FAMILY'-DOT-COM"--BOTH TO ANSWER QUESTIONS
THAT CONSUMERS MAY HAVE ABOUT LONG-TERM-CARE INSURANCE, AND TO HIGHLIGHT
THE IMPORTANT FINANCIAL PROTECTION THAT IT PROVIDES. "A-H-I-P"
PRESIDENT AND C-E-O, KAREN IGNAGNI ["IG-NON-EE"],
HAS MORE...
(IGNAGNI):
"TOO MANY AMERICANS ARE NOT ADEQUATELY PROTECTED
AGAINST THE RISKS OF NEEDING LONG-TERM CARE. MANY UNDERESTIMATE
BOTH THEIR RISK OF NEEDING CARE, AND THE COST OF CARE. ALSO, MANY
WRONGLY BELIEVE THEY ALREADY HAVE LONG-TERM-CARE COVERAGE. WHEN
THEY DO HAVE THIS PROTECTION, IT GIVES THEM FINANCIAL SECURITY AND PEACE-OF-MIND--AND IT GIVES THEM THE FLEXIBILITY TO CHOOSE THE CARE-SETTING
THAT'S RIGHT FOR THEM."
(CLOSE):
STATISTICS SHOW THAT, ON AVERAGE, A 65-YEAR-OLD TODAY HAS A 70-PERCENT
CHANCE OF NEEDING SOME TYPE OF LONG-TERM CARE. AND, A FEW SHORT
YEARS OF NEEDING LONG-TERM-CARE SERVICES CAN WIPE OUT A LIFETIME OF
SAVINGS; FOR EXAMPLE, ONE YEAR IN A NURSING-HOME COSTS AN AVERAGE OF
75-THOUSAND DOLLARS--AND A YEAR OF CARE AT HOME COSTS AN AVERAGE OF
40-THOUSAND DOLLARS. NOVEMBER IS "LONG-TERM-CARE AWARENESS
MONTH"--AND TO LEARN MORE ABOUT HOW YOU CAN PROTECT YOUR RETIREMENT
SAVINGS, VISIT
"MY-LIFE-MY-FAMILY"-DOT-COM.
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